Direct mail in 2025: trends and opportunities not to be missed Physical mail lives - and how! While digital marketing has been thriving for years, its downside is also starting to become more and more visible. Inbox fatigue, adblockers, and a deluge of content make it increasingly difficult to really stand out. In...
From idea to letterbox: the process behind a direct mail. An eye-catching direct mail does not just fall on the mat. It requires a creative and strategic process. At LocoMail, we create striking, personalised mailings that really get in - literally and figuratively. In this blog, we will show you step...
This is how PCI Cloud brings their message to life. How do you highlight a technical product in a creative way? PCI Cloud did so with an eye-catching direct mailing full of character. We were asked to support them in the execution of this campaign - from creative brainstorming to production. The result: a...
A house full of appreciation: DomusCura surprises with Pop-up House As an organisation, how do you show that you stand out and care about your customers? DomusCura, specialist in residential care homes, chose a creative mailing with impact: the Pop-up House by LocoMail. A playful, three-dimensional card that literally jumps out of the envelope and...
Pieterpik bundles own brands and opts for a ChangeCard! The companies Tuinplus, Promo Seeds and Pieterpikzonen had long been part of the same organisation. It has now been decided to bring these three trusted brands together under one name: Pieterpik. A great move that called for a form of communication with equal impact! That is why we chose...
Physical mailing vs email: Which works better in 2025? At a time when our inboxes are bulging and notifications are screaming for our attention, it may seem old-fashioned: sending a physical mailing. Yet time and again, this 'old-fashioned' approach proves surprisingly effective - and perhaps more effective than ever. The numbers lie...
Unique ways to wrap a gift voucher! A gift voucher is a great gift, but its presentation makes it really special. In a standard envelope, it can easily be overlooked, while a luxurious and personalised packaging contributes to a special experience. This way, the gift voucher gets more impact...
How Flipmonday's Pop-up Cube helps you work smarter! Time management is a challenge for many people. Between meetings, emails and unexpected tasks, it's not always easy to get a grip on your work. Yet it is possible to get more done, with more fun and less stress....
How Kinderstralen inspired stayover staff with a Pop-up Card Volunteers are the backbone of many primary schools. Without them, between-school care and other essential school activity would be a lot harder. That is why it was important for Kinderstralen specialist in child-centred tso (between-school care), not only to thank their lunchtime staff, but also to subtly ask...
BAS Truck Center surprises with eye-catching invitation Ahead of the grand opening of the revamped BAS Truck Center Experience on 1 September 2024, BAS Truck Center deployed a creative direct mailing to invite their business associates to an exclusive brunch and subsequent open day. For this occasion,...
Why is Direct Mail so popular? At a time when digital marketing dominates, you would expect traditional methods like direct mail to slowly disappear. But the opposite is true! Direct Mail remains a powerful and popular marketing tool. Why? In this blog, we will discuss the main reasons why direct mail...
The ChangeCard: the eye-catcher for a direct mail campaign! Do you want to get your message across in an original and unforgettable way? The ChangeCard is the perfect tool for companies that want to stand out with their direct mailings. At first glance, it looks like an ordinary card, but as soon as the recipient pulls the...
Popcorn Mailing: perfect for Cinemas, Theatres and Events! The entertainment world is all about experience. Whether you're promoting a film, show or event: you want your invitation to stand out and make people curious. Our Popcorn Mailing is a great choice for that! This eye-catching mailing brings the fun of an outing...
The Pocket Map: small in size, big in impact! When it comes to promotional and marketing material, originality is often the key to success. After all, you want to stand out in the sea of flyers, brochures and leaflets. With the Pocket Map, you have a powerful and innovative tool to get your message across....
The 5-Card: a unique and effective tool for your marketing! In a world where marketing material is often presented in the same way, it is important to stand out. The 5-Card, also known as the Maltese Card, offers an innovative and effective way to get your message across. This clever and...
You must see this funny invitation for a team outing A team outing is quite underestimated these days. This also includes the funny team outing invitation that can be linked to it. A team outing not only ensures team building in the workplace, employees can also get to know each other outside of work. After all just...
QR code on Direct Mailings: the connection between Offline and Online At LocoMail, we are always looking for ways to increase the impact of our direct mailings. Our mailings come in all shapes and sizes, from Pop-up Cards to Lenticular Cards, and each one aims to make the recipient...
Pop-up Card: a clever marketing strategy for cold acquisition In a world dominated by digitalisation and online marketing, getting noticed by potential customers can be a challenge. Yet physical direct mailings still prove their worth, especially when used in a creative and interactive way. A...
Successful mailing campaign for Houtkamp College! At LocoMail, we are proud of the effective mailing campaign we developed for Houtkamp College's open day. This campaign aimed to inform potential students and their parents about the school's unique benefits and get them excited during...
Dentalair surprises with an end-of-year mailing: the Hexagon Penbox! The end of the year is always a special moment, it is a time for reflection and gratitude. Last year, Dentalair, the wholesaler for the dental market, surprised their business relations in a unique way with a creative mailing. Let's see...
An invitation for a company outing or relationship day can easily be done via a card from an expensive printing company. But if you really want to impress your staff, an original and unique invitation is the way to go. An original invitation doesn't have to be expensive. What matters is that the invitation...
Julianahoeve's traditional start of the camping season with a mailing from LocoMail! The start of the camping season is always a special moment for the Julianahoeve. Every year, they surprise their guests with a creative invitation to the season's opening party. This year, they chose our unique Pop-up Slide Card, featuring the...
Quantes Grafimedia uses LocoMail's Changecard to introduce Blijdorp Zoo's mission and vision. In the world of graphic media, standing out and making an impact is essential. Quantes Grafimedia understood this perfectly when they set to work on a commission for Blijdorp Zoo. One of the Netherlands' best-loved zoos....
Original Birthday and Anniversary Cards for Businesses When it comes to celebrating important milestones within a company, creating a memorable experience is essential. Sending standard e-mails or cards can sometimes fail to have the desired effect. It is time to embrace a new approach - original...
Half a century of Hollander Techniek: the big anniversary year! In the world of groundbreaking technology and innovation, Hollander Techniek has been at the top for almost half a century. With their 49th anniversary in sight, they wanted not only to celebrate this milestone, but also to make a promising announcement for the coming celebration year. September...
Blooming in style: Royal Van Zanten and LocoMail In the colourful world of floriculture and flower innovation, Royal Van Zanten has been known as a thriving company since 1862. They proudly supply an extensive range of cut flowers, potted plants and bulbs worldwide. To make their latest bloom test of chrysanthemums unforgettable,...
O2 Communications sends an oliebol of appreciation! In the bustling city of Utrecht, O2 Communications chose a remarkable way to end the year. As the end of the year approached, they wanted not only to express their appreciation to their valued associates, but also to add a cheerful touch to the upcoming festive season. The...
From concept to reality: XYZ Creative Agency and LocoMail In 2023, the companies Maasdam and Knauf decided to collaborate on a new project: offering raised floors. These floors provide space for, for example, the installation of electricity, data and ventilation and installation facilities under the tiles. To deliver this news in a creative and...
Successful cooperation between LocoMail and Arkel1000 Foundation In 2023, the charming village of Arkel celebrated its impressive 1040th anniversary. To celebrate this special anniversary grandly, the Arkel1000 Foundation decided to organise a nine-day celebration week. With an imposing marquee as the focal point, numerous activities were organised for young and...
A unique cycling adventure with Deceuninck and LocoMail. In the world of frame and door solutions, Deceuninck has established itself as a reliable global partner. For Deceuninck, a progressive company, this marked a new era with their sponsorship project with the famous cycling team Alpecin: Deceuninck - Alpecin. To spread this remarkable news and the enthusiasm...
Increase customer loyalty with direct mailing: Examples from LocoMail At a time when competition between companies is fiercer than ever before, customer loyalty is crucial for retaining existing customers and attracting new ones. An effective way to increase customer loyalty is through direct mailing....
Building customer loyalty with direct mailing One of the main challenges for any business is customer retention. A good customer retention strategy is essential for the growth and success of any business. One of the ways to achieve customer retention is through direct mailing. LocoMail is a company that specialises in...
Achieving Retention with Direct Mailing In a world where we are inundated with digital communication every day, direct mailing can be an effective way to stand out and grab the attention of your customers. But how do you ensure that your mailing is not only read, but also analysed...
Improving business communication with LocoMail Sending direct mail is an effective way to improve business communication. Direct mail is used to send a personalized message that is specifically targeted to the recipient's needs and expectations. It is an effective way to communicate with the...
Write direct mail? Start with these 3 tips: Sending a direct mail can be difficult, because before it reaches the recipient of the direct mail, a major process has already been completed. What makes a direct mail successful and how can you make a direct mail...
4 original direct mail examples A direct mail is something you see more and more lately, it is a form of advertising your company in a creative way. By using original direct mail, you ensure that the mailing with your company name and the message...
What direct mailing costs should you consider? If you are planning to use direct mail for your company to increase your visibility or to thank business relations in an original way for the great cooperation, you have come to the right place at Locomail. In our catalogue...
4 tips for a fun mailing Stand out, stand out and stand out… The constant challenge of every company. The answer to the question: "How do I stand out with my company?" is: Use a fun mailing. Fortunately, Locomail is the right place for fun mailing. Read our tips below! The message...
Ideas for an original business invitation Do you have an event, trade fair or special occasion on the agenda? Perhaps you are opening new business premises or launching a new branch. Whatever the occasion, you obviously want to involve the right relations. The first step towards a successful event starts with...
Good direct marketing? This is how you do it! In today's blog you can read some examples of direct marketing that you should know if they are worth it. After all, how do you properly apply that direct marketing in a period where economic conditions are developing at a frantic pace?...
Examples of mailing for new customers If you are looking for great ideas to reach new customers, you can get started with a mailing. If you look at a nice example for new customers, you can, for example, look at a change card. Also a...
5 direct mailing tips for success Do you want to get started with direct mailing? Then it is important to know how to approach this. That is why it is useful to include some direct mailing tips in this. For example, it is smart to see if you have a...
What is direct mail and when do you use it? What is Direct Mail? It is a question that can arise when you get started with different marketing techniques. After all, you ultimately want the best for your company. Then using the post can be a good idea. It...
What is Direct Marketing? We explain If you want to be successful as an entrepreneur, marketing is an important link. This is possible, for example, with direct marketing. But what is direct marketing? This is a logical question when you are not familiar with this industry. It is also called push marketing or…
A nice mailing example that you don't want to miss A personal approach to customers and prospects is very important in every industry. Direct mail is an excellent way to reach a large group of recipients with the same message quickly and in a controlled manner. This allows you to personalize it and make your customers feel…
The DM meaning and what does it mean? Direct mail is a form of physical direct marketing in which you reach (potential) customers by post yourself. Usually by post or card, but there are also more surprising options for direct mail. When sending a package, there is, by way of...
The best invitation for your team outing Team building is considerably underestimated. Why? You spend most of the week together with your colleagues on the work floor. You have a lot in common. Then it's nice that you know each other and know where everyone's interests lie. The build up to...
3 good direct mailing examples We would like to give you 3 good examples of direct mailing. But before we can tell you more about this, it is nice to first know what direct mailing actually is. When we talk about direct mailing, it becomes a form of…
Anthogyr, a company that produces dental implants, sent our 2D Pop-up card to inform customers about their Simeda Steg System. For this direct mailing they used images of mountaineers. This resulted in a very detailed map with a mountain cut out in great detail. In this case you can read more about...
Julianahoeve approached us to create a direct mail product to inform customers about the campsite. The choice fell on our 5-Card, a unique and effective self-mailer. Are you curious about what choices Julianahoeve made for this fold-out map and what the possibilities are? Read quickly...
De Ruiter, a company that develops and supplies innovative vegetable seeds, wanted to celebrate the 18th anniversary of their Admiro tomato in February. For this they were looking for an original Direct Mail product. In this blog you can read how we designed the 2D Pop-up Card for them. The company chose our 2D Pop-up...
If you are looking for an original direct mail product, our folding card (also known as Turning Card) is a good option. Touch Promotions converted him into informing companies about Smaak Voordeel. In this blog you can read which choices they have made and what the possibilities are of this product. Why...
Our Music Card is a special direct mail product. Insurance company Centraal Beheer sent him to draw attention to their new mortgage. In this blog you can read how they designed the map and what choices they made. Our Music Card is a special direct mail product, because you...
Our popcorn box mailing is a popular direct mail product in this time of corona. This gives you a bit of that cinema atmosphere that many people miss in this day and age. The Red Cross Flanders used the popcorn box for their very first digital Prelude. In this blog you can read more about the popcorn box and...
Last month, temporary employment and secondment organization Jobmatch used our bestseller, the pop-up jumping cube, to inform their customers. In this blog you can read how we designed the pop-up jumping cube for them. Jobmatch is a specialized temporary employment and secondment organization that supplies temporary workers to companies. The company is based in Belgium. She...
Unfortunately, it is not possible to organize an open day for future high school students at this time. Van der Capellen School Community was therefore looking for another way to inform potential students. They solved this in a creative way with a special direct mail. Read this blog...
It is common knowledge that we absorb visual information faster than text. A video is therefore a strong means of conveying a message. At the beginning of this year, we incorporated this form of content into a video card for Canon. In this blog you can read the possibilities of the video card...
To thank Kärcher customers who spent a minimal amount during last year's summer campaign, Kärcher sent them a gift box. Depending on the amount spent, Kärcher sent a box with 2, 3 or 4 Tony's Chocolonely bars. A delicious treat in a unique...
To inform the recipients about a move, the Rijks VMBO campus has had the Twin Slider Slide Card made. The Rijks VMBO campus has chosen to use this informative mailing, so that they can easily convey their information to the recipient. The Twin slider Sliding card...
Zeeuwland has used the Vogelhuisje mailing to inform residents that the work on their home has been completed. The Vogelhuisje mailing is a unique way of direct mail, because it is laminated. The envelope features the Zeeuwland logo with a text that states that the work...
Francis has used the Turning Card to tell who they are and what their ambitions are. The Turning Card Direct Mail or turn card consists of four pages. Because the card continues to rotate, you can add more information to your Direct Mail in a clear way. On the front of the card...
Stada Group has chosen De Turning Card to introduce a new product, De Fultivit 3-D. The Turning Card Direct Mail is a unique way of Mailing that ensures that information can be transferred in an orderly manner. That's because every time you use the card...
Reinaerdt has chosen to use this Turning Card to tell a little more about their company and what Reinaerdt stands for. The Turning Card is a unique Direct Mail that ensures that you can make good use of the space on the card in a clear way. This...
CrossOver has used the Twin Slider Sliding Card as Direct Mail. CrossOver has chosen to use this informative mailing, so that they can easily transfer a lot of information to the recipient. The Twin slider is an effective and informative mailing that allows you to inform your recipients in a unique way...
HP has used a wooden invitation as direct mail. They use it to invite their partners to a follow-up event of an HP event that took place digitally. The wooden invitation as direct mail can of course also be used for other (communication) purposes. An example is to...
Would you like to send an invitation to introduce a new brand, product or company? Then the Pop-up Pyramid direct mail is suitable for this. Use this direct mail to convey your message in a surprising way. In this case we will use an example of Boehringer Ingelheim...
A direct mail in the form of a steering wheel has been developed especially for FCA Capital. An original idea that LocoMail has developed into a beautiful product. This steering wheel was created due to the unique request of FCA Capital, which was not previously in our range of direct mailings. FCA Capital...
The personalized Crowns are perfect to use as direct mail. Where these Crowns were often used as give-away promotional material during events and parties, you can now also use them for other purposes. This playful direct mail can be customized to your liking...
The fold-out folder, also known as the x-fold card or Pocket folder, is a variant of the Pop Up Card. A card where the interior is automatically unfolded after opening the card. This gives a surprising effect when the recipient opens the card. The recipient will be intrigued...
Commissioned by Bengelmedia, LocoMail has produced a ChangeCard for Accord employment agency. An original way to reach your customers via direct mail. A ChangeCard is perfect for sharing special news. Because there is a change of images, you can, for example, display an old and new situation by...
As an employee of a marketing and communication department, you are responsible, among other things, for the activities related to a certain brand. The balance is drawn up at the end of the year; which activities work? What has been invested in marketing and communication activities? And what have they actually achieved? It...
Creative Out of the Box for Aviko. Aviko is one of the largest potato processing producers in the world. In the Netherlands they are known, among other things, for their good golden-yellow fries that they make from the Agria potato. The problem is that this special type of potato is not available all year round...
The newsletter of PrintMediaNieuws contained an article about the first edition of the Doordrop Media Congress in Amsterdam. During this congress, marketing via the letterbox was revived and put on the map. With the conclusion: everyone reads folders and direct mailings, but it is all allowed...
Last month, Canada released an investigation into direct mail. Phase5 has conducted a study on the role of direct and digital mail in the lives of consumers on behalf of Canada Post. They also looked at the impact of both channels. The results...
The herring season will start next month. And in the right circumstances, the Hollandse Nieuwe has grown into a tasty oily fish. It is important for this that there is enough nutrition in the water. The specialists of the Fish Guild keep a close eye on the nutrition in the water,...
The average percentage that views or reads direct mail is 55%, according to a study on direct mail by MetrixLab commissioned by PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email. The figures also show that if you want to focus on a specific...
Organising a business anniversary is not easy. Everyone is watching you and interfering. Also, many things need to be arranged at the same time. The chances of forgetting something are therefore high. That is why we have some rules and tips to make it a top party! Rule...
Attracting attention is the most important thing if you want to bind customers to you. You can email, but that will disappear in the spam. You can make an advertisement on TV, but people skip over it. What does work is effective direct mailing, where you send a striking item of mail to your customers. This...
Effective direct mail is mail that you know the recipient will open, read and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% registers. Direct mail can also be part of a campaign. Direct mail is then an indispensable addition to media efforts...
Pinterest is a digital bulletin board where you 'pin' your interests. You can compare it to a mood board. But why would you as a company stand in between? As a company, you can easily share images of your products with the world. For example, do you have eye-catching, unique or best-selling products? Put them...
Direct mailing appears to be more popular than e-mail marketing, according to research into direct marketing by the British research agency Fast.Map. The survey surveyed 1,140 UK consumers and 353 marketers. The survey also showed that consumers prefer to receive offers by post (33%) rather than via social media or SMS (only...
Direct mailing company Locomix posted many new videos on its youtube channel last month. “Because we have separate products, we want to visually explain to people what the products look like,” says owner Martijn Feenstra. Direct Mail is sending targeted, eye-catching mail to (potential) customers, relations or employees. Because...
Not every company yet understands the importance of its own YouTube channel. While with 1 billion visitors per month, it is the most visited website on the internet after Google. More than 65,000 videos are posted on YouTube every day. So it's time to create your own YouTube channel! YouTube has more than...
Email has long been the magic word for marketers. But now that the inbox is overflowing with newsletters, updates and vague emails, more and more companies are choosing to use direct mailing. Direct mailing is the targeted sending of invitations to (potential) customers, employees or other interested parties. The direct mailing often consists of a...
Direct mailing is the targeted sending of personalized mail to customers, relations or employees. This can be a perfect addition to your CRM strategy or Direct Marketing. CRM Customer relationship management or CRM (also 'customer relationship management', sometimes 'relationship marketing' or 'sales management system') focuses on the customer. CRM is about strengthening relationships, teaching your customers...
As a company, you can easily print promotional material for a trade fair, event or event at LocoMail. Printing promotional material can consist of printing free give aways or creating original mailings. Promotional material printed Various give aways (promotional material that you give away for free) can be printed with a logo, text and slogan. Think...
Read all about the advantages of print compared to a printing company below. Nowadays, professional printers have such a high quality that in many cases a printing company is no longer necessary. Moreover, at a print-to-print company it is possible to work with small print runs, to personalize mailings and to deliver with a short delivery time.
Direct mailing by post is sending a message to a specific address. So no unaddressed advertising material, but a specific invitation for customers, relations or employees of a company. Direct mail by mail is the oldest of the three and the most highly regarded. Direct mailing is also called direct marketing, direct mail...
A company that does not make use of Queen's Day is missing a golden opportunity. Almost every Dutch person loves this day, if only because we are collectively free from work. A good opportunity to do something fun for your customers and to advertise. It's up to you...
It is a crisis and for some managers that means that they are keeping their purse strings. Wrong! It is precisely in economically uncertain times that you have to stand out from the crowd. You bring in customers with unique and original products or services. Time to innovate! 5 tips to innovate: 1. Take young staff...
The customer should be central, thinks almost 50% of the marketeers. This is the conclusion of a Berenschot Marketing Trend Survey in which more than 350 marketers participated. Compared to 2012, 'Customer focus' - now in 1st place - and 'Social Media' - now in 2nd place - switched places. Just like in...
Free products, that always appeals to the Dutch! But for a company to give away free stuff for fun would be a bit strange. However, printed products are ideal marketing and promotional material. LocoMail makes various give aways, which can be ordered per 25 pieces. There are various printed business gifts,...
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