What is direct mail and when do you use it?
What is Direct Mail? It is a question that can arise when you get started with different marketing techniques. After all, you ultimately want the best for your company. Then using the post can be a good idea. It is important to understand what this is and what forms there are. This way you also know immediately when you bet what. For example, when can you use a Pop-up Cube and when is another option the better one?
Personal contact with target group
It is difficult to describe what direct mail is in a short definition. It is actually quite versatile. However, you can be sure that this way you can get in direct contact with potential customers or customers you have had for some time. This makes it possible to approach a large group, but to add a personal note. You use this when you want to prompt an audience to take action. The personal touch can then make the difference
Choose the right shape
Since it is direct mail, it makes sense that it concerns postal items. That does not alter the fact that there are many different forms of mail. It is therefore important to find the right shape. It should suit what you are going to do. It should also fit the goal you have with this form of marketing. It is often the case that a card in A5 format is chosen, but nowadays there are also many interesting other options that you can use. This way it also becomes a lot more personal.
The effect of direct mail
In general, direct mail is a form that produces a somewhat greater effect. Those who opt for mass advertising mainly do this to increase brand awareness. However, if you want to encourage the customer to take an action, you can do this better by approaching them in a more personal way. Even when this happens on a large scale with many customers in the target group. It is then often the case that there are enough customers and potential customers who are willing to do what you want. As a result, you get more out of this than from mass advertising.
Form of dialogue marketing
The nice thing about direct mail is that it is a form of dialogue marketing. You address the potential customers personally and that way you get into a conversation with them. Although there are many forms of marketing and communication nowadays, it is still the case that working via post is the appropriate form for many target groups to reach them properly. In that respect, it can also be a good idea to see whether you can use this form for your target group. You can then work on this with a specialist.
Moving to action
It is always important to keep the goal of direct marketing in mind. You want the customer to take action. These can be all kinds of actions. So you can think about registering for a newsletter or event. It can also simply be a purchase. It can also be watching an instructional video. Even simply visiting a website or store can be among the actions you are looking for. So always make sure that the marketing with direct mail is aimed at providing this promotion
Help from a specialist
Because you use direct mail to get the customer to take action, it is important that the campaign you create is well put together. This means that it is advisable not to do this alone. it is always smart to involve specialists. They can then help you set up the post properly and ensure that the message really comes across in a good and personal way. That way you can be sure that you really benefit from sending the mail.