Pop-up Cards

A pop-up card transforms an ordinary mailing into a surprising 3D experience. When opened, the card literally comes to life: a shape, product or message unfolds and immediately catches the eye. Ideal for direct mail, invitations, product launches and other campaigns where you want to go that extra mile compared to a traditional card.

LocoMail produces various types of pop-up cards, ranging from compact models to large, fully bespoke designs. They are printed in full colour using your own design and are suitable for both small and large print runs.

Take a look at our pop-up cards below or request a free sample and/or a quote.

What is a pop-up card?

A pop-up card is a card that reveals a three-dimensional shape when opened. The card is sent flat, but transforms into an eye-catching 3D object when opened. This allows you to combine the convenience of a postal item with the surprise of a physical structure.

Pop-up cards for direct mail

It is precisely in direct mail that the pop-up effect works so well. The recipient has to take action to discover the message and sees the card change as they open it. This creates an interactive moment that is difficult to achieve with a standard printed card.

The various panels also provide space for text, images, a call to action or, for example, a QR code. This means that a pop-up mailing can not only surprise the recipient, but also encourage them to take the next step.

From pop-up Christmas cards to product launches

Pop-up cards can be used for a wide range of campaigns. A pop-up Christmas card, for example, can be used as a special end-of-year greeting for customers and staff. But the same technique is also ideal for invitations, anniversaries, openings or product launches.

Particularly when the 3D element ties in with the design, the card becomes part of the message. For example, a new building might appear as a pop-up, whilst for a product launch, the product itself might take centre stage.

A pop-up card designed entirely by you

The cards are printed in full colour, meaning that both the outside and the various parts of the pop-up can form part of the design. You can incorporate your own corporate identity, campaign imagery, photography, illustrations and text.

Would you like to go beyond one of our existing designs? We can also create bespoke pop-up cards. This allows the shape, construction and look to be tailored to the concept behind the campaign.

Send a pop-up card

Despite the 3D effect, a pop-up card can be folded flat and sent in a suitable envelope. The real surprise only comes when the recipient opens the card.

As well as production, LocoMail can also provide support with personalisation and dispatch. This means that the entire direct mail campaign can be handled by a single provider.

Which pop-up card suits your idea?

The best option depends on what you want to communicate, how much space you need and the effect you want to achieve on the recipient. Take a look at the various models and options above. Do you already have an idea, but aren’t sure which design would suit it best? Request a sample or a quote. We’d be happy to help you find a suitable solution.