Direct mail that grabs attention

A good direct mail campaign conveys more than just a message. It arouses curiosity, invites the recipient to open it and creates a personal point of contact between your organisation and the recipient. Especially at a time when digital communication is the norm, a physical mailshot offers the chance to really stand out.

LocoMail has been developing creative direct mail solutions for businesses and organisations for over 25 years. From eye-catching cards and self-mailers to interactive pop-up mailings and clever packaging concepts: every mailing is designed to give your communication a real impact. In doing so, we focus not only on the design, but also on the way the recipient experiences the mailing.

On this page, you can find out about our different types of direct mail and read about how physical communication can contribute to successful marketing, communication and activation campaigns.

The Brievenbusdoosje+ is available in a range of designs, so there’s always a box that’s the perfect fit for your product.

The Pop-up Cube automatically pops open to reveal an eye-catching cube. This creates a unique experience that piques curiosity and invites the recipient to discover your message.

The ChangeCard combines a low postage weight with a striking design. This clever self-mailer immediately catches the eye and is ideal for campaigns where your message needs to be conveyed quickly and effectively.

As soon as the card is opened, music or a personalised voice message plays automatically. A surprising effect that heightens emotions and turns every mailing into an unforgettable experience.

At first glance, it looks like an ordinary card, but as soon as you slide it open, an impressive pop-up unfolds. A surprising effect that immediately catches the eye and gives your message extra impact.

The Turning Card never ceases to amaze: with every turn, a new part of your message is revealed. This turns opening the card into an interactive experience that takes the recipient step by step through your story.

With a sliding card, the recipient uncovers your message step by step. The interactive sliding effect sparks curiosity and ensures the content gets all the attention it deserves.

Sometimes a campaign calls for something just that little bit different. In our Specials section, you’ll find unique direct mail concepts, such as Message in a Bottle, BliQje or a Puzzle. Each and every one is an original concept.

Lenticular cards bring images to life by creating movement, depth or a changing image. A surprising visual effect that catches the eye.

Frequently asked questions about direct mail

What is Direct Mail? 

Direct mail is a form of physical marketing in which a message is sent directly to the recipient. Unlike digital communication, the target audience receives a tangible item, such as a card, packaging or a creative mailing. This ensures the message receives more attention and creates a personal point of contact that is often remembered for longer.

Why is direct mail still effective?

Precisely because we see dozens of emails and online adverts every day, a physical mailing really stands out. A direct mailing is held, opened and looked at, which means there’s a greater chance that the message will actually be read. What’s more, a creative design or element of surprise creates a positive brand experience that digital communication may well be unable to match.

When should you use direct mail?

Direct mail is suitable for a wide range of stages in the customer journey. Examples include product launches, event invitations, onboarding new staff, promotional gifts, loyalty campaigns, activations, anniversaries and end-of-year mailings. A physical mailing is a particularly powerful communication tool, especially when you want to draw extra attention or leave a lasting impression.

How do you combine direct mail with online marketing?

A direct mail campaign often works best as part of a broader marketing strategy. Combining a mailing with QR codes, personalised landing pages, videos or email marketing creates a complete customer journey. The physical mailing grabs attention, whilst digital channels provide additional information, interaction and conversion.

Which direct mail option is best suited to my campaign?

That depends on your objective and target audience. Are you mainly looking to surprise your recipients? If so, a pop-up mailing or interactive card is a good choice. Are you looking for a luxurious presentation for a gift card or product? Then packaging or a slide-out card could be the answer. Together, we’ll work out which direct mailing best suits your message, budget and desired experience.

Why do companies opt for personalised direct mail?

Personalisation makes a mailing more relevant to the recipient. By personalising names, images, text or even entire designs, the communication feels more personalised. This increases engagement, strengthens the relationship with the recipient and often leads to a higher response rate.

How do you measure the results of a direct mail campaign?

The success of a direct mail campaign can be measured very effectively. By using QR codes, personalised URLs, promotional codes or landing pages, you can gain insight into the number of responses, website visits and conversions. This way, you can see not only how many people received the mailing, but also what results the campaign actually delivered.

Why do companies choose LocoMail?

LocoMail has been developing creative direct mail solutions for businesses and organisations for over 30 years. We oversee the entire process, from the initial concept through to design, production, personalisation, handling and dispatch. Thanks to our wide range of products and our experience with bespoke solutions, we help organisations to create campaigns that not only stand out but also contribute to a stronger brand experience.

Can direct mail also be produced in small print runs?

Yes. As well as large-scale campaigns, we also produce small print runs. This makes direct mail an attractive option for exclusive invitations, product launches, trial campaigns or personalised corporate gifts. This means there is a suitable solution for virtually every organisation and every budget.

How do I get started with a successful direct mail campaign?

A successful direct mail campaign starts with a clear objective. Do you want to reach new customers, surprise existing clients or draw attention to a product? Our specialists are happy to work with you on the concept, the right direct mail format, personalisation and finishing touches. Together, we’ll develop a campaign that suits both your target audience and your communication objective.