Case Direct Mailing Music Card Central Management

Our Music Card is a special direct mail product. Insurance company Centraal Beheer sent him to draw attention to their new mortgage. In this blog you can read how they designed the map and what choices they made.


Our Music card is a special direct mail product, because you involve the audience in the experience. The card contains a sound chip that is activated when the card is opened at an angle of 90 degrees. When the recipient opens the card, he or she is immediately surprised by the sound. The insurance company opted for a cover by Rene Froger of 'Een Eigen Huis' as a sound fragment.

Centraal Beheer opted for our A5 card in a triptych variant so that they had plenty of space to get their message across. They have fully implemented the green color of their house style in the map. They supplemented this with an illustration of a music band that supported the music.

In addition to the A5 Music Card, we have two other formats. This is an A6 format and a square format of 147 x 147 mm. Other formats are also possible on request. In addition to the triptych variant, we also have a pop-up variant. As for the sound, you can put 17 or 34 seconds of sound on the Music card. This depends on the quality of the sound. You can choose from our database of sounds, or you can record your own message. We can also mix sound and a recorded message into one sound fragment.


Have you become interested in the Muziekkaart as direct mail after reading this blog? Then request one for free quotation or sample box On. For more information about the Music Card, please Contact record with us. We like to think along with you. Are you unsure whether this direct mailing is suitable for your message? Then take a look at our other ones direct mail products.