Pop-up Card: a clever marketing strategy for cold acquisition
In a world dominated by digitalisation and online marketing, getting noticed by potential customers can be a challenge. Yet physical direct mailings still prove their worth, especially when used in a creative and interactive way. A good example is cold acquisition using the multi-layered Pop-up Card! This card gives a direct mailing an extra dimension and leaves a lasting impression on the recipient. In this blog, we discuss how companies such as 360talent and PIY RIBBONS use their pop up cards have successfully used in their marketing strategy.
What makes a Pop-up Card so special?
A Pop-up Card is not just another card. The multiple layers that can be incorporated into the card create a depth effect that attracts attention and reinforces the message in a creative way. This technique lends itself perfectly to various marketing purposes, such as invitations, Christmas cards or, as we discuss here, cold acquisition.
The number of layers is flexible, up to four, are fully customisable to your own design. At LocoMail, we are happy to help you choose the right design and message. Thanks to our cutting plotter, we can produce even small runs, with attention to detail and a neat finish. This makes the Pop-up Card ideal for companies that want to stand out!
Examples of cold acquisition from practice
360talent: security professionals on the map!
360talent, a recruitment specialist focused on matching employers and employees, used the Multilayer Pop-up Card in a creative way to reach their target audience. The front of the card contained the text "In this card, there are more than 1,200 security guards." Upon opening the card, the recipient was surprised by a pop-up effect. of three layers. showing different security guards. This created the impression of a large group of security guards ready for the recipient. The funny twist followed in the message "OK, these are not 1,200, but the rest were all working for your competitors during the shoot." This emphasised the urgency of their service in a humorous and effective way. Using this card for cold acquisition was a smart move. After all, it attracted attention and underlined their expertise.
PIY RIBBONS: a personal touch with ribbons
PIY RIBBONS' focus was on cold acquisition of their product from jewellers. For this mailing, they designed a pop-up element in the form of a shop counter. Behind it was an employee in a jewellery shop. This set-up created a playful depth and immediately involved the recipient in the world of luxury. The card itself contains information about the company, the ribbons and how to personalise them. The mailing was also sent in four different languages, to appeal to an even larger target audience. A QR code led the recipient to a "starter kit", which allowed them to get started designing their own ribbons. By adding a QR code to the pop-up card, PIY RIBBONS managed to reach their target group in an effective way.
The power of Pop-up Cards!
Both examples show how powerful a well-designed Pop-up Card can be in a marketing strategy. The unique design and creative use of the pop-up technique create an unforgettable experience with the recipient. This makes it an ideal tool for cold acquisition!