The average percentage that direct mail views or reads, is 55%, according to a study into direct mail by MetrixLab on behalf of PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email.
The figures also show that if you want to focus on a specific target group and have access to good address files, direct mail has a high advertising reach and response thanks to a high attention value.
DM Mediaplein also wrote about the research and concludes on the basis of a number of examples that direct mailing scores extremely well.
The effectiveness of DM is therefore not to be underestimated and certainly ensures a high response! Especially if you have one original DM connects to.