Energy supplier NLE has introduced a new application, NLE – inzicht, with which all Dutch people can easily get insight in their energy consumption. The application reveals in one glance what the consumption of that moment is. For the promotion of the app, NLE has chosen to set up a DM campaign for which the mailing from this case has been developed.
2D card for DM campaign
To introduce the NLE application to a broad audience, the energy supplier decided to use a 2D Pop-up Card. The Pop-up Card is available in various sizes, however, NLE has chosen for the 2D card with mobile pop up shape. This pop-up shape fits the message and purpose of the DM campaign perfectly.
Both the inside and outside of the mailing are printed full colour in the corporate design of NLE. The inside of this mailing reveals the unique effect of the direct mail. As soon as the 2D Card is opened, the mobile 2D shape will show. The part behind the 2D shape consists of an image that supports the image of the 2D shape. The other side of the card has enough space for the communication message of the campaign.
Set up your own DM campaign
Do you have an online device that you would also like to give some attention offline? Or was there already a DM campaign scheduled in the marketing planning? Surprise receivers with a striking direct mail that holds a unique surprise effect! The 2D card is available with three standard pop up shapes. However, it is also possible to let us create your very own pop up shape. The pop up shape can be a great support to your communication message.
Of course, there are also multiple other direct mailing products whom may fits your event, message or campaign even more perfectly. Take a look at all of our unique mailing products and request, non-binding, samples and/or quotation.