Blog articles about Direct mail products: inspiration! | LocoMail

Case Direct Mailing Out of the Box Pop Up Kubus FleuraMetz

09NovNovember 9, 2016

Mega Pop-up Cube to support marketing and communication plan

As an employee of a marketing and communication department, you are responsible, among other things, for the activities related to a certain brand. The balance is drawn up at the end of the year; which activities work? What has been invested in marketing and communication activities? And what have they actually achieved? It...

Blog, Case, Cases, Last added, Out of the Box

Case Direct Mailing Out of the Box Pop Up Cube Aviko

30AugAugust 30, 2016

A creative Out of the Box for Aviko!

Creative Out of the Box for Aviko. Aviko is one of the largest potato processing producers in the world. In the Netherlands they are known, among other things, for their good golden-yellow fries that they make from the Agria potato. The problem is that this special type of potato is not available all year round...

Blog, Case, Cases, Cube-90x90, Last added, Out of the Box

Direct Mailing Mailbox

06OctOctober 6, 2015

The importance of printing

The newsletter of PrintMediaNieuws contained an article about the first edition of the Doordrop Media Congress in Amsterdam. During this congress, marketing via the letterbox was revived and put on the map. With the conclusion: everyone reads folders and direct mailings, but it is all allowed...

Blog, News LocoMail

Case Direct Mailing Mailbox

21AugAugust 21, 2015

Latest direct mail study confirms benefits of direct mail

Last month, Canada released an investigation into direct mail. Phase5 has conducted a study on the role of direct and digital mail in the lives of consumers on behalf of Canada Post. They also looked at the impact of both channels. The results...

Blog, News LocoMail

Case Direct Mailing BliQje Event

01MayMay 1, 2015

The network event of the year: the Haringparty

The herring season will start next month. And in the right circumstances, the Hollandse Nieuwe has grown into a tasty oily fish. It is important for this that there is enough nutrition in the water. The specialists of the Fish Guild keep a close eye on the nutrition in the water,...

BliQje, Blog, News LocoMail

31MayMay 31, 2013

Direct mail advertising reach higher than with other media

The average percentage that views or reads direct mail is 55%, according to a study on direct mail by MetrixLab commissioned by PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email. The figures also show that if you want to focus on a specific...

31MayMay 31, 2013

How do you organize a good business anniversary?

Organising a business anniversary is not easy. Everyone is watching you and interfering. Also, many things need to be arranged at the same time. The chances of forgetting something are therefore high. That is why we have some rules and tips to make it a top party! Rule...

17MayMay 17, 2013

Marketing tip number 1: Attract attention!

Attracting attention is the most important thing if you want to bind customers to you. You can email, but that will disappear in the spam. You can make an advertisement on TV, but people skip over it. What does work is effective direct mailing, where you send a striking item of mail to your customers. This...

17MayMay 17, 2013

What is effective direct mail?

Effective direct mail is mail that you know the recipient will open, read and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% registers. Direct mail can also be part of a campaign. Direct mail is then an indispensable addition to media efforts...

10MayMay 10, 2013

Why Pinterest and other SEO social media

Pinterest is a digital bulletin board where you 'pin' your interests. You can compare it to a mood board. But why would you as a company stand in between? As a company, you can easily share images of your products with the world. For example, do you have eye-catching, unique or best-selling products? Put them...

10MayMay 10, 2013

Digital marketing is overrated, paper underestimated

Direct mailing appears to be more popular than e-mail marketing, according to research into direct marketing by the British research agency Fast.Map. The survey surveyed 1,140 UK consumers and 353 marketers. The survey also showed that consumers prefer to receive offers by post (33%) rather than via social media or SMS (only...

10MayMay 10, 2013

Direct Mail Locomix releases new videos

Direct mailing company Locomix posted many new videos on its youtube channel last month. “Because we have separate products, we want to visually explain to people what the products look like,” says owner Martijn Feenstra. Direct Mail is sending targeted, eye-catching mail to (potential) customers, relations or employees. Because...

03MayMay 3, 2013

Why create a YouTube channel?

Not every company yet understands the importance of its own YouTube channel. While with 1 billion visitors per month, it is the most visited website on the internet after Google. More than 65,000 videos are posted on YouTube every day. So it's time to create your own YouTube channel! YouTube has more than...

03MayMay 3, 2013

5 tips for good direct mailing

Email has long been the magic word for marketers. But now that the inbox is overflowing with newsletters, updates and vague emails, more and more companies are choosing to use direct mailing. Direct mailing is the targeted sending of invitations to (potential) customers, employees or other interested parties. The direct mailing often consists of a...

26AprApril 26, 2013

Direct mail addition to CRM and Direct Marketing

Direct mailing is the targeted sending of personalized mail to customers, relations or employees. This can be a perfect addition to your CRM strategy or Direct Marketing. CRM Customer relationship management or CRM (also 'customer relationship management', sometimes 'relationship marketing' or 'sales management system') focuses on the customer. CRM is about strengthening relationships, teaching your customers...

26AprApril 26, 2013

Create promotional material

As a company, you can easily print promotional material for a trade fair, event or event at LocoMail. Printing promotional material can consist of printing free give aways or creating original mailings. Promotional material printed Various give aways (promotional material that you give away for free) can be printed with a logo, text and slogan. Think...

26AprApril 26, 2013

Advantages of print versus a printing company

Read all about the advantages of print compared to a printing company below. Nowadays, professional printers have such a high quality that in many cases a printing company is no longer necessary. Moreover, at a print-to-print company it is possible to work with small print runs, to personalize mailings and to deliver with a short delivery time.

19AprApril 19, 2013

What is direct mailing by post?

Direct mailing by post is sending a message to a specific address. So no unaddressed advertising material, but a specific invitation for customers, relations or employees of a company. Direct mail by mail is the oldest of the three and the most highly regarded. Direct mailing is also called direct marketing, direct mail...

Case Direct Mailing Crowns Custom Made

19AprApril 19, 2013

Using Queen's Day for marketing

A company that does not make use of Queen's Day is missing a golden opportunity. Almost every Dutch person loves this day, if only because we are collectively free from work. A good opportunity to do something fun for your customers and to advertise. It's up to you...

12AprApril 12, 2013

How and why innovate as a company

It is a crisis and for some managers that means that they are keeping their purse strings. Wrong! It is precisely in economically uncertain times that you have to stand out from the crowd. You bring in customers with unique and original products or services. Time to innovate! 5 tips to innovate: 1. Take young staff...

Blog, Uncategorized

12AprApril 12, 2013

Customer is at the center of marketing

The customer should be central, thinks almost 50% of the marketeers. This is the conclusion of a Berenschot Marketing Trend Survey in which more than 350 marketers participated. Compared to 2012, 'Customer focus' - now in 1st place - and 'Social Media' - now in 2nd place - switched places. Just like in...

04AprApril 4, 2013

Free products as give aways

Free products, that always appeals to the Dutch! But for a company to give away free stuff for fun would be a bit strange. However, printed products are ideal marketing and promotional material. LocoMail makes various give aways, which can be ordered per 25 pieces. There are various printed business gifts,...

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