Direct mail examples
Looking for direct mail examples and inspiration for your next campaign? Take a look at various direct mailings which we have had the pleasure of producing for our clients. From eye-catching pop-up mailings and creative gift vouchers to special packaging and invitations: each project demonstrates how physical communication can be used to draw attention to a message in a surprising way.
Inspiration for a creative direct mail campaign
Effective direct mail is tailored to the message, the target audience and the timing. Sometimes it’s all about an eye-catching product launch; sometimes it’s an invitation that immediately piques curiosity; and sometimes it’s a mailing designed to keep a brand in the spotlight for a longer period.
In the examples below, we show how various direct mail products have been used in practice. Take a look at the case studies and discover which formats, techniques and ideas might also be of interest for your campaign.
Examples of successful cases direct mail
National Popcorn Day: 19 January - a smashing celebration of the favourite snack
Letterbox box printing: versatile packaging with maximum impact
Gift card or physical gift: when do you choose what?
The Park Playground activates entrepreneurs with an interactive 3D direct mail
Greeting cards order business - complete birthday card service for employees
Onboarding new employees: this is how to ensure a strong start
Sending direct mail: this is how to make maximum impact with your mailing campaign
The most popular times to give gift vouchers (and how to make them stand out)
Pop up cube examples
Pop-up direct mailing example Arval
New size Pop-up house in Chalet shape
Appropriate marketing mailing for Alders Makelaars
Advertising mailing with special design for accountancy firm
Send business mail in a special way
Out of the Box surprise for secretaries Koning Willem l College
Stunting with a banging mailing from Vuurwerk Totaal
Mega Pop-up Cube to support marketing and communication plan
Turning Card examples
A Breaking Map for Thinkers
The Breaking Card as a business invitation for Festo
An original direct mail brochure from Van Beek
The Folding Card as a DM brochure for Gravograph
Key values Cato in the spotlight with direct marketing
Turning Card business card used as a marketing tool by Hilton Hotel
Turning Card used as a marketing tool by Brandbridge
Klapkaart used as an original marketing tool
Change Card examples
What makes a direct mail campaign successful?
A successful direct mail campaign doesn’t start with the product, but with the message you want to convey. Should the mail piece make an immediate impact, contain a lot of information, prompt a call to action, or perhaps remain visible for a longer period? The examples on this page show how different types of direct mail can be used to achieve these aims.
From eye-catching mailshots to detailed messages
For campaigns that require plenty of space for text and images, there are various creative options. The Mega Out of the Box, for example, offers multiple printable sides that can be fully customised to match your corporate identity or campaign design. The envelope can also form part of the design, so that the experience begins even before the mailing is opened.
Another option is the Turning Card. This card is unfolded again and again, allowing the recipient to see new information step by step. This makes the card ideal for, say, an introduction, a campaign, an explanation or a message that you want to build up in stages.
Aligning your direct mail with your campaign
The best type of direct mail varies depending on the objective, target audience and message. In addition to the examples on this page, there are therefore many options in terms of format, design, printing and finish. We’d be happy to help you develop a concept that suits your campaign and, if required, assist with the mailing process as well.
Spotted an idea that suits your campaign? Get in touch with us to discuss the options or request a sample!
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