Direct mail examples
Looking for direct mail examples and inspiration for your next campaign? Take a look at various direct mailings which we have had the pleasure of producing for our clients. From eye-catching pop-up mailings and creative gift vouchers to special packaging and invitations: each project demonstrates how physical communication can be used to draw attention to a message in a surprising way.
Inspiration for a creative direct mail campaign
Effective direct mail is tailored to the message, the target audience and the timing. Sometimes it’s all about an eye-catching product launch; sometimes it’s an invitation that immediately piques curiosity; and sometimes it’s a mailing designed to keep a brand in the spotlight for a longer period.
In the examples below, we show how various direct mail products have been used in practice. Take a look at the case studies and discover which formats, techniques and ideas might also be of interest for your campaign.
Examples of successful cases direct mail
Successful mailing: Melano Jewelry chooses LocoMail's Twisty Pop-up Card
Unique ways to surprise new customers through the letterbox
Mistakes to avoid in your Christmas mailing (and how to avoid them)
Cost of direct mailing: what should you consider?
How do you write the perfect invitation for a team outing?
How companies are using gift vouchers as a powerful marketing tool
Bottle mail: a message that floats and sticks!
The 5-Card: eye-catching direct mail in different sizes
Pop up cube examples
Promotional Out of the Box Card for Rapid Racking
Lidl uses the Pop-up Cube for direct response marketing
A creative Out of the Box for Aviko!
Floating cube and floating pollen for Tempo
Colorful spring pop-up house for Nova Nature
Special direct mail for VELUX
Jump pop-up idea box, designed for the Dentsply fair
Informative direct mail brochure on a Springbox for Heineken
Turning Card examples
Direct mail Rabobank – Are you sitting well?
Folding card New Year's mailing for Macaza
Original business cards for networking event
Change Card examples
What makes a direct mail campaign successful?
A successful direct mail campaign doesn’t start with the product, but with the message you want to convey. Should the mail piece make an immediate impact, contain a lot of information, prompt a call to action, or perhaps remain visible for a longer period? The examples on this page show how different types of direct mail can be used to achieve these aims.
From eye-catching mailshots to detailed messages
For campaigns that require plenty of space for text and images, there are various creative options. The Mega Out of the Box, for example, offers multiple printable sides that can be fully customised to match your corporate identity or campaign design. The envelope can also form part of the design, so that the experience begins even before the mailing is opened.
Another option is the Turning Card. This card is unfolded again and again, allowing the recipient to see new information step by step. This makes the card ideal for, say, an introduction, a campaign, an explanation or a message that you want to build up in stages.
Aligning your direct mail with your campaign
The best type of direct mail varies depending on the objective, target audience and message. In addition to the examples on this page, there are therefore many options in terms of format, design, printing and finish. We’d be happy to help you develop a concept that suits your campaign and, if required, assist with the mailing process as well.
Spotted an idea that suits your campaign? Get in touch with us to discuss the options or request a sample!
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