Direct mail examples
Looking for direct mail examples and inspiration for your next campaign? Take a look at various direct mailings which we have had the pleasure of producing for our clients. From eye-catching pop-up mailings and creative gift vouchers to special packaging and invitations: each project demonstrates how physical communication can be used to draw attention to a message in a surprising way.
Inspiration for a creative direct mail campaign
Effective direct mail is tailored to the message, the target audience and the timing. Sometimes it’s all about an eye-catching product launch; sometimes it’s an invitation that immediately piques curiosity; and sometimes it’s a mailing designed to keep a brand in the spotlight for a longer period.
In the examples below, we show how various direct mail products have been used in practice. Take a look at the case studies and discover which formats, techniques and ideas might also be of interest for your campaign.
Examples of successful cases direct mail
Direct Mail in 2025: Research confirms staying power. Here's how to capitalise on it!
A clever example of an end-of-year mailing with effect!
What is the ROI of direct mail? 3 ways to measure effect!
Communicating strategically with impact: Turning Card as a carrier of annual goals
The perfect timing: when to send which direct mailing?
Dave van de Dam introduces debut single with banging direct mail!
Stand out on your first impression? That's how COOKS introduced itself with a Pop-up Cube!
Why a printed box is more than packaging
Pop up cube examples
Eigen Huis & Tuin with appropriate Pop-up Mailing as direct mail
The diamond shape mailing for Accell Netherlands
Cases direct mail: a creative mailing box direct mail for Haisja
The Pop Up House as an invitation to the opening of the town hall
A creative direct mail for the Salvation Army
Announcing a move with Pop up Houses, it couldn't be better!
Pop-up Cube used as event invitation
SPECIAL CASE: Concept development direct mail example Nationale Waarborg Online
Turning Card examples
Change Card examples
What makes a direct mail campaign successful?
A successful direct mail campaign doesn’t start with the product, but with the message you want to convey. Should the mail piece make an immediate impact, contain a lot of information, prompt a call to action, or perhaps remain visible for a longer period? The examples on this page show how different types of direct mail can be used to achieve these aims.
From eye-catching mailshots to detailed messages
For campaigns that require plenty of space for text and images, there are various creative options. The Mega Out of the Box, for example, offers multiple printable sides that can be fully customised to match your corporate identity or campaign design. The envelope can also form part of the design, so that the experience begins even before the mailing is opened.
Another option is the Turning Card. This card is unfolded again and again, allowing the recipient to see new information step by step. This makes the card ideal for, say, an introduction, a campaign, an explanation or a message that you want to build up in stages.
Aligning your direct mail with your campaign
The best type of direct mail varies depending on the objective, target audience and message. In addition to the examples on this page, there are therefore many options in terms of format, design, printing and finish. We’d be happy to help you develop a concept that suits your campaign and, if required, assist with the mailing process as well.
Spotted an idea that suits your campaign? Get in touch with us to discuss the options or request a sample!
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