Pop-up Cube

A direct mail piece that literally jumps out of the packaging

The Pop-up Cube is a creative direct mail piece that creates a moment of surprise. As soon as the recipient opens the packaging, the cube automatically pops out and unfolds into a fully printed 3D cube. This means your message not only grabs attention when it’s opened, but also remains visible afterwards.

The pop-up cube can be fully customised with your own design and offers plenty of space for text, images, promotions or a QR code. Use it, for example, for an invitation, a product launch, an anniversary or any other campaign where you really want to surprise the recipient.

View all Pop-up Cubes

Discover the different versions of our Pop-up Cube below and choose the size and design that best suit your campaign!

Frequently Asked Questions about the Pop-up Cube

What is a Pop-up Cube?

A Pop-up Cube is an eye-catching direct mail item that pops open automatically as soon as the recipient opens the packaging. The flat direct mail item instantly transforms into a three-dimensional cube. The unexpected movement immediately draws attention to your message and creates an interactive moment of engagement.

How does a bouncing cube work?

The pop-up cube is folded flat and placed inside the packaging under tension. When the package is opened, the cube is released and automatically springs back into shape. The recipient does not need to do anything. This mechanism makes the surprise effect an integral part of the mailing.

Can I have a Pop-up Cube fully printed?

Yes. The various sides of the Pop-up Cube can be fully customised with your own design, corporate identity, images and text. This gives you a relatively large amount of space to spread your message across multiple surfaces. QR codes, promotional codes and personalised elements can also be incorporated into the design.

What is a Pop-up Cube used for?

Pop-up Cubes are used for a range of purposes, including invitations, product launches, anniversaries, openings, promotional campaigns and other special announcements. The cube is particularly useful when opening the mailing is intended to be part of the message and you want to do more than simply send information.

What sizes and shapes are available?

The Pop-up Cube is available in various sizes and designs. As well as the classic cube, other configurations are also possible, such as a pop-up hexagon. Which design is most suitable depends on your design, message and intended use.

Can confetti be added to the Pop-up Cube?

Yes. For an extra festive opening effect, the Pop-up Cube can be combined with confetti. As soon as the recipient opens the packaging, the cube pops out and the confetti is released at the same time. This is used, for example, for anniversaries, invitations and festive announcements.

Can you also send the Pop-up Cubes directly?

Certainly. As well as production, LocoMail can also handle the processing, personalisation and dispatch. This means the Pop-up Cubes can be sent directly to customers, staff or business contacts, and you don’t have to process the mailing yourself first.