T-Mobile has used the Out of The Box jumping cube as direct mail. T-Mobile has chosen to use the jumping cube direct mail to convey information about their vision and goals to the recipient. The Spring Cube is an effective direct mailing with which you can reach your target group in an original way.
If you look at the envelope, you will see that it is beautifully designed in T-mobile's house style. The envelope is completely pink with the T-Mobile logo and the text 'WE WON'T STOP LEARNING' and '#TAKEPART'. If you then open the envelope, a cube will pop out. This cube shows what T-Mobile as a company still wants to learn and perfect. The base color of the cube is pink, so the design blends together very nicely. In addition, there is also a bag of candy in the envelope.
The card of this Spring cube direct mail gives companies the opportunity to convey information to the recipient with a fun and surprising effect. The card is printed on both sides. On the outside is the logo with a quote from the company and the content which consists of a cube that shows their goals.
You can use direct mail to approach a large group of recipients quickly and personally. Companies mainly use Direct Mail to provide information about a new product or to invite the recipient to a party or event.