Creative ways to personalise a gift voucher

A gift card is conveniently flexible and popular to give. Yet a loose gift card or gift certificate sometimes feels a bit standard when you take it straight out of an envelope. The very way you gift card packaging presentation largely determines how personal and surprising the gift feels. With a creative presentation, you can suddenly turn a simple gift card into a much more enjoyable giving moment.

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Why the presentation of a gift voucher makes so much difference

A gift voucher is often chosen because the recipient gets to pick something themselves. This makes it practical, but also a little less personal when the presentation is given little attention. By giving a gift card in an original way, that gift immediately feels more valuable. Especially with business gifts, presentation plays a big role. A beautifully packaged gift card shows more attention, quality and professionalism than a standard card in an envelope.

In addition, an eye-catching presentation ensures that:

Your brand is better remembered
Preserving the gift longer
The recipient is more likely to be surprised
An action or campaign appears more professional

Ideas to present a gift card in a nicer way

There are many ways to give a gift voucher in a slightly more original way. For example:

A sliding pack
Sliding a gift card out of a package instantly creates a luxurious and surprising effect. The recipient literally has to open something, making the moment more attention-grabbing.
A pop-up packaging
With a pop-up effect, the message or gift card rises as soon as the packaging is opened. This immediately creates an extra experience and a surprising moment.
A jumping cube
This is totally special! A cube that pops out of the envelope when opened. A guaranteed surprise!

From single gift card to complete experience

More and more companies are therefore opting for a complete presentation around their gift cards. Not only the card itself, but also the packaging, opening and appearance are included in the recipient's experience. At LocoMail, we therefore develop several original gift card packaging that can be fully personalised. Think sliding packaging, pop-up constructions, luxury mailings and creative marketing solutions that make a gift card much more impactful.

Giving a gift certificate does not have to be standard

A gift card or gift certificate remains popular because it is flexible and practical. Yet the presentation does not have to feel standard at all. With a creative packaging, surprising opening or personal message, you can still turn a simple gift card into a special giving moment.

Want inspiration for eye-catching and personalised solutions? Then check out our gift card packaging and gift card packaging and discover how to turn a single gift card into a complete experience!