Case Direct Mailing Pop Up Card ANWB

After ANWB successfully launched their bicycle insurance last year they used the V fold Pop Up mailing as a way of informing retailers of the changes they made to the insurance policy. In the center of the card a big Pop Up V fold was placed to attract the attention of the reader. It immediately brings the reader up to speed with the biggest changes within the policy. For instance, it is now possible for consumers who are not members of the ANWB to get the insurance.

Pop Up V fold mailing ANWB

Attention grabbing Pop Up V Fold effect

Because of the professional but simple look of the Pop Up V fold mailing, the actual opening of the Pop Up Card will surprise your target audience. It allows you to highlight the most important part of your message. Furthermore, it draws the reader's attention resulting in curiosity towards the rest of the mailing. For example, in the ANWB case it meant that the reader was immediately aware as to what the most important changes of the insurance policy were. In addition the effectiveness rate of the insurance was included to fully cover the most important selling points.


The Pop Up V fold mailing is available in multiple sizes and suitable for many different occasions. With the standard size being 200mm by 200mm this mailing offers enough space for the message your company wants to get across.

However, the V Fold Pop up card is only one of the direct mail options we offer. Would you prefer your mailing to be a bit more creative? Consider the Message in a Bottle mailing. Furthermore, the Puzzle direct mail is a very creative option. Above all, with our years of experience in the field of direct mailing we surely can come up with a concept to suit the needs of your company.

Would you like to know more about the possibilities of the Pop Up V fold card? Or would you like to know which one of our products suits the needs of your concept? Feel free to contact us, we would love to help you find a suitable option.