Using direct mail for recruitment: how to really stand out

At a time when vacancies are in rapid succession and the battle for talent is fiercer than ever, companies are looking for ways to really stand out. Because as an employer, how do you show that your organisation offers that little bit extra? The answer sometimes lies off the beaten track - or rather, outside the inbox.

With direct mail for recruitment, you surprise potential candidates in a tangible, personal and creative way. In this blog, you will discover how to use direct mail to attract new talent, including inspiring examples.

Why direct mail in recruitment?

Many companies are fully committed to digital recruitment. LinkedIn, job boards and e-mail campaigns have become commonplace. But precisely because everyone uses those channels, your message is hard to get noticed there.

Standing out in the letterbox: instead of disappearing into a crowded inbox
Tangible and personal: that feels special
Creative freedom in form, packaging and message
Ideal for branding: show what you stand for as an employer

In short: a physical mailing is a surprisingly strong addition to your recruitment strategy.

Examples of mailings that stick

A box full of work happiness

Send a mailbox box containing a small gift and a card: "Ready for a job that suits you? We are looking for someone like you." Add a QR code to a job page.

A personalised invitation

Have a mailing designed with the recipient's name as well as the position you think they would fit into. A personal touch makes all the difference.

An application package as a teaser

Consider a set of playing cards, where each card contains a piece of your culture or vacancy.

Tips for using direct mail effectively in recruitment

Choose your target audience carefully. Do you want to reach start-ups? Or rather experienced professionals in a specific region? Tune your message accordingly.
Take a creative approach that suits your business. Serious, playful, ambitious - as long as it is authentic.
Make it easy to respond. For example, use a QR code to a landing page or a personalised code to apply.
Test and learn. Send out multiple variants and measure which one works best. This can also be done easily with a unique URL or tracking code.

Also for your company?

Whether you are looking for staff in healthcare, engineering, marketing or logistics - direct mail for staff recruitment is suitable for every type of organisation. You show that you put attention and effort into your communication. That gets noticed!

Want to get started with an eye-catching recruitment mailing? At LocoMail, we like to think along with you. From idea to execution: we will create an original mailing that suits your organisation.

View our direct mail options or take direct Contact with us!