This is how PCI Cloud brings their message to life.

How do you highlight a technical product in a creative way? PCI Cloud did just that with an eye-catching direct mailing full of character. We were allowed to support them in the execution of this campaign - from creative brainstorming to production. The result: a striking Pop-up Card in a box, combined with a clear message and a clever call-to action.
 
 
 
 

A cloud to symbolise their services

PCI Cloud offers infrastructure as a service, housed entirely in their own data centre. For their campaign, they wanted to communicate this in a surprising and tangible way. They chose a Pop-up Card with a cloud as the central element. Above the pop-up cloud adorned the quote:

"Walk on clouds... thanks to the power of PCI Cloud."

The card was packaged in a compact box, which also contained a fun gadget: a key ring in the shape of a cloud. A subtle detail that reinforces the message while ensuring a lasting memory.

Thoughtful and cost-conscious personalisation

Although the box itself remained generic, it did come with a personalised wrapper. This is a smart, budget-friendly way to still add a personal touch to the box. We like to think along with our customers about this: how can we make an impact without unnecessary costs?

From perception to action

The back of the wrapper as well as the card itself featured a QR code that led recipients directly to a PCI Cloud landing page. Here, interested parties could easily find more information and schedule an appointment. The direct mailing thus became not only a visually strong campaign, but also a conversion-oriented tool.

Enthusiastic? Then feel free to ask for a quotation / sample box accept or take Contact with us!