direct mailing Archives

31MayMay 31, 2013

Direct mail advertising reach higher than with other media

The average percentage that views or reads direct mail is 55%, according to a study on direct mail by MetrixLab commissioned by PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email. The figures also show that if you want to focus on a specific...

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Case Direct Mailing Out of the Box Pop Up House

24MayMay 24, 2013

Ideal moving card company

The Ideal moving card for companies is the Pop Up Card from LocoMail. As the card opens, a picture pops up. The ideal place to show an image of the new building. Find your ideal moving card company at LocoMail! Moving cards Most moving cards are boring and consist of a...

Cases

17MayMay 17, 2013

What is effective direct mail?

Effective direct mail is mail that you know the recipient will open, read and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% registers. Direct mail can also be part of a campaign. Direct mail is then an indispensable addition to media efforts...

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17MayMay 17, 2013

Mega card with enough space for a lot of information

When you organize an event as a company, you can send a letter to people, but there is a good chance that they will not read it. What people do read is eye-catching direct mailing. And the 5 card self-mailer is a star at that! The mega card can be printed on 10 surfaces....

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10MayMay 10, 2013

Why Pinterest and other SEO social media

Pinterest is a digital bulletin board where you 'pin' your interests. You can compare it to a mood board. But why would you as a company stand in between? As a company, you can easily share images of your products with the world. For example, do you have eye-catching, unique or best-selling products? Put them...

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10MayMay 10, 2013

Digital marketing is overrated, paper underestimated

Direct mailing appears to be more popular than e-mail marketing, according to research into direct marketing by the British research agency Fast.Map. The survey surveyed 1,140 UK consumers and 353 marketers. The survey also showed that consumers prefer to receive offers by post (33%) rather than via social media or SMS (only...

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10MayMay 10, 2013

Direct Mail Locomix releases new videos

Direct mailing company Locomix posted many new videos on its youtube channel last month. “Because we have separate products, we want to visually explain to people what the products look like,” says owner Martijn Feenstra. Direct Mail is sending targeted, eye-catching mail to (potential) customers, relations or employees. Because...

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26AprApril 26, 2013

Direct mail addition to CRM and Direct Marketing

Direct mailing is the targeted sending of personalized mail to customers, relations or employees. This can be a perfect addition to your CRM strategy or Direct Marketing. CRM Customer relationship management or CRM (also 'customer relationship management', sometimes 'relationship marketing' or 'sales management system') focuses on the customer. CRM is about strengthening relationships, teaching your customers...

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19AprApril 19, 2013

What is direct mailing by post?

Direct mailing by post is sending a message to a specific address. So no unaddressed advertising material, but a specific invitation for customers, relations or employees of a company. Direct mail by mail is the oldest of the three and the most highly regarded. Direct mailing is also called direct marketing, direct mail...

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04AprApril 4, 2013

Send bottles by post

Message in a bottle is the hip mailing of 2013. The message in a bottle is sent by regular mail and has a modern twist. Previous customers used the message in a bottle as an original invitation for your company outing, company event, company party or anniversary. Bottle mail is also used as a unique mailing, product introduction or as a moving message. Sending a message in a bottle The message is rolled up...

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