Invitation to the Schagen Group’s 75th anniversary

To mark the Schagen Group’s 75th anniversary, LocoMail was commissioned to produce and send out a special invitation. Not a standard card, but a flap box with pop-up cube. As soon as the box is opened, the cube literally pops up. It’s exactly what you need if you want to create an invitation that really stands out.

An invitation that takes you by surprise

Staff from the Schagen Group and their partners were invited to the anniversary celebrations. The invitation therefore needed not only to convey practical information, but also to give a taste of the atmosphere of the anniversary day. When the letterbox-sized box is opened, the pop-up cube springs into action immediately. Thanks to the surprise effect, the invitation immediately catches the eye and receiving it becomes part of the anticipation leading up to the event.

All the information clearly presented in a single email

Inside and around the letterbox-sized box, there was space for the message, the anniversary theme and the key information about the party. Staff could use a QR code to register and view further details of the anniversary party. In this way, the mailing combined an eye-catching presentation with a practical function.

A farmer’s handkerchief as part of the anniversary celebrations

As well as the invitation, the box also contained a traditional handkerchief. Staff were asked to incorporate this into their outfits in their own way during the anniversary celebrations. This meant that the invitation didn’t end the moment it was opened; instead, part of the mailing actually played a role during the party itself.

From the letterbox to the anniversary party

LocoMail handled the production and dispatch of the invitations. The result was a mailing that generated interest even before the anniversary and tied in with the atmosphere of the day itself. The 75th anniversary ultimately became a a well-attended and successful anniversary celebration.

Fancy creating an invitation that really stands out?

An invitation doesn’t just have to tell people where and when they’re expected. With a pop-up, packaging, QR code or accompanying product, you can turn the invitation itself into an experience. LocoMail helps with the production and dispatch of eye-catching invitations for anniversaries, events and other special occasions.