Real estate marketing that really stands out!

Real estate marketing is all about being visible at the right time. A move, key transfer or new home, for example, means the recipient is extra involved. With smart direct mail and tangible marketing tools, LocoMail helps maximise that moment. Not with fleeting online advertisements, but with physical mailings that stay, are used and remembered.

These products are often used within real estate marketing campaigns and can be fully customised with your own logo, colours and message.

Pop-up House

It Pop-up House is an eye-catching direct mail especially for companies that want to be remembered! A playful, bouncy card in the shape of a cottage, where both the walls and the roof can be fully customised to your requirements. It is a mailing that ensures high attention value.

Available in three different formats: the cottage, the big house and the chalet. So the format always matches the message, the moment and the desired impact within a real estate marketing campaign.

Turning Card

Ideal as a moving card: the Turning Card shows a new phase step by step. At each fold, a part of the story unfolds, from announcement of the move to a warm introduction to the neighbourhood. The interactive nature means the map stays in your hands longer and your message gets extra attention exactly when people are open to new information. Want to see more? Then visit our page with all direct mailings and/or request a sample for inspiration!

Property marketing: how to make sure you stay visible at the right time?

Property marketing is all about being present at the right time. Not just when a property comes online, but precisely around the stages when people are emotionally and practically involved. Think about when a house goes on sale, when viewings take place or when the key is handed over. During these periods, attention is high and people are open to communication.

Effective property marketing is therefore not an isolated action, but a well thought-out strategy. The goal is not just to sell a property, but to build trust, remain recognisable in the neighbourhood and be top of mind when someone wants to move again or recommends an estate agent.

Why is visibility in the region so important?

Most real estate companies operate strongly locally or regionally. Your success is partly determined by how well known and trusted your name is within a specific neighbourhood. People often choose someone they have seen before or with whom neighbours have had positive experiences.

Visibility means more than just a sign in the garden. It is about repetition in communication, recognisable branding and building a professional image. When residents come across your name several times in a positive context, trust automatically grows. Tangible communication via creative direct mail can ensure extra attention outside online channels.

How do you differentiate yourself from other companies?

Many real estate companies invest mainly in online listings and housing platforms. This makes sense, but it also creates competition in the same places. Those who want to stand out look beyond digital channels. A smart approach combines online visibility with physical communication. With eye-catching direct-mail solutions you create an extra contact moment that lasts longer than an online ad. Combine this with a personalised attention, such as a stylish gift vouchers for new residents or relations, you will enhance the experience surrounding a move or key exchange. A own packaging completes that moment and ensures a professional look.

When is the right time to deploy marketing?

Timing is essential within real estate marketing. There are several moments when communication has extra impact:

• When announcing a new home in the area
• During an active sales campaign
• Around a successful sale
• At a key exchange
• When new residents settle in

At these stages, people are more receptive to information. They are thinking about their own housing situation or talking to neighbours about the housing market. By being visible precisely then, you increase the chances of your name being remembered.

What does consistent property marketing deliver?

Consistency creates recognition. When your logo, colours and message keep recurring in your communications, a strong brand image is created. This is important in an industry where trust plays a major role. Long-term visibility leads to:

• Greater brand awareness in your working area
• Greater likelihood of recommendations
• More requests for valuations
• A more professional appearance
• Better positioning against competitors

Companies that invest structurally in real estate marketing build a steady stream of new business. They are less dependent on casual leads and more visible as a regular player in the region.

How do you make your marketing personal, without being intrusive?

Personal communication does not mean you have to appear commercial. On the contrary. It is precisely by offering value, for instance with a welcome message, practical information or a thoughtful gesture, that you strengthen the relationship. A moving process is an emotional period. People say goodbye to an old home and start something new. When your communication reflects this in a respectful way, your brand is linked to a positive experience.