From idea to letterbox: the process behind a direct mail.

An eye-catching direct mail does not just fall on the mat. It requires a creative and strategic process. At LocoMail, we create striking, personalised mailings that really get in - literally and figuratively. In this blog, we will show you step by step how a direct mail comes to life with us. From the first idea to the moment your message hits the doormat.

Your goal, our start

Every successful mailing starts with the right question: what do you want to achieve? Do you want to invite customers to an event, launch a new product, or simply draw attention to your brand in an original way? During an initial contact moment, we discuss:

- - The purpose of the mailing
  - The target group
  - Time of dispatch
  - Any products of interest

Creative concept & design

Already have an idea or want us to think with you? No problem. Our creative team will help you with:

Determining the right product (e.g. Pop-up Cube, Turning Card or ChangeCard)
Delivery of layout files
Checking the design

We always provide a digital proof for approval. Only when you are satisfied do we proceed.

Technical preparation & production

Once the design is approved, we start production. In doing so, we pay close attention to:

Print quality and finishing
Personalisation of each item (name, logo, message)
Folding and mechanical parts
Packaging and addressing

Everything is checked: no mailing leaves our warehouse without quality control.

Packaging & Shipping

Now it's time for shipping. We can:

Send the mailings directly to your customer base
Or deliver everything to one address, so you distribute them yourself

We take care of the right postage format, packaging and international shipping if necessary.

Aftercare & measuring success

Even after shipment, we think with you:

Action follow-up help
Thinking along with a follow-up campaign

A successful direct mail does not stop at dispatch - it only starts there.

Curious about the possibilities for your organisation?

Would you like to spar about a unique mailing or just find out what is possible? We are happy to think along with you. Feel free to Contact with us and find out how together we can make your message stand out in the letterbox.