Event invitation: here's how to make it irresistible!

A event invitation is often the first moment of contact your guests have with your congress, anniversary, opening or network meeting. More than a practical announcement, it is the chance to set the mood, arouse curiosity and show that this is a meeting they don't want to miss. In this blog, you will discover how to create an event invitation that not only informs, but above all inspires and incites action.

Why a physical event invitation has more impact

Digital communication is fast and efficient, but also fleeting. This is precisely why a physical invitation stands out.

Striking and tangible - a card or box stands out in the mail and often remains on the desk.
Higher attention value - studies show that physical mail is viewed longer than e-mails.
Experience - with pop-up elements, sound or surprising effects, turn your invitation into a mini-experience.

So a physical event invitation is not only functional, but also an opportunity to create an experience.

The basis of a strong event invitation

An effective invitation is clear and inspiring. Note these building blocks:

Clarity - What kind of event is it, where is it taking place and when?
Relevance - Why would recipients not want to miss this event?
Atmosphere - Use text and design to create the right expectations (festive, corporate, exclusive...)
Call to action - Make it easy to sign up via a QR code, personalised link or reply card.

Creative forms for your event invitation

At LocoMail, you will find numerous eye-catching shapes designed to attract attention:

Turning Card - an invitation that keeps spinning, revealing new information each time. Perfect for building tension.
Pop-up Cube - literally jumps out of the envelope! Ideal for announcing a festive event.
Twin Slider - let the recipient actively discover something, such as the programme or speakers.

When do you send an event invitation?

Timing partly determines your attendance rate.

Save the date - 8 to 10 weeks in advance.
Main invitation - 4 to 6 weeks in advance.
Reminder - 1 to 2 weeks in advance.
Last chance - a few days before the event.

Especially for business events, a longer purchase time is smart, as diaries are often full early.

Personalisation for higher response

A personalised approach makes guests feel truly invited. Think of:

Personalised salutation or message.
Different visuals for specific audiences.
Unique QR codes or personalised landing pages.
Ability to co-register a colleague.

LocoMail products are easy to personalise, even in smaller print runs.

Why LocoMail is the partner for your event invitation

With more than two decades of experience in creative direct mail knows LocoMail How to make an invitation stand out. Our benefits:

Eye for originality - surprise invitations.
Fast production & delivery - deadlines are achievable with us.
Flexible print runs - Small quantities are also possible.
Proven success - brands like KLM and Coolblue preceded you.

Conclusion

A good event invitation is much more than a date picker: it is the start of an experience and determines whether people sign up. By choosing a creative, physical invitation with a clear message and personal touch, you increase the chances of a full room and a successful event.