Catch-up calendar as a marketing tool: this is how to plan smart contact moments throughout the year
Good marketing is not about shouting louder, but about be relevant at the right time. That is exactly where a catch-up calendar makes all the difference. With a catch-up calendar, you bring together all the moments when your organisation can catch up on current events, seasons and recognisable events. Not just public holidays, but also the smaller, substantive catch-ups that perfectly suit your brand and target group.
In this blog, we explain what a catch-up calendar is, how to deploy it strategically and how to link a catch-up calendar to a tangible calendar on one of our direct mail products.
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What exactly is a catch-up calendar?
A catch-up calendar is an overview of relevant moments throughout the year when you can align communications. Think about:
- national and international days
- seasonal changes
- fixed business moments such as trade fairs, deadlines or year-end closures
- theme weeks or awareness days
- peak periods within specific industries
The goal is overview and peace of mind in your marketing planning. You see at a glance when you can do something and why that moment is relevant.
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Why is a catch-up calendar indispensable for marketing and sales?
Without planning, communication often occurs ad hoc. With a catch-up calendar, you work ahead and create consistency.
This concretely delivers:
- Consistent visibility throughout the year
- Less last-minute stress in campaigns
- More relevant content that better fits the moment
- More control over timing and message
- Better cooperation between marketing and sales
A catch-up calendar is not a list of holidays, but a strategic tool to remain structurally top of mind.
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From planning to impact: make your catch-up calendar tangible
A digital schedule is step one. The real power comes when you make that schedule physically visible at your target audience's workplace. This is why more and more organisations combine their catch-up calendar with a desk calendar as direct mail. This way, you not only give a handy tool, but also a lasting reminder of your brand.
This page tells you how to create a desk calendar with your own design and fully tailor it to your campaign: https://www.locomail.nl/direct-mail/bureaukalender-maken-met-eigen-ontwerp/
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Catch-up calendar and desk calendar: a smart combination
By translating your catch-up calendar into a desk calendar:
- the recipient sees relevant moments at a glance
- your brand is seen every day
- help your clients or associates with their own planning
- give you value without selling
For example, you can include a subtle hint per month, highlight a theme or leave space for notes around important moments.
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Download the catch-up calendar and get started right away!
If you want to immediately structure your marketing planning and never miss a relevant moment, a catch-up calendar is an ideal starting point. The catch-up calendar provides an overview of important moments throughout the year that you can use as inspiration for campaigns, actions and communication. You can easily adapt this calendar to your own sector, target group and marketing goals. Via the link below, you can download the catch-up calendar and immediately apply it to your own planning.
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