Communicating strategically with impact: Turning Card as a carrier of annual goals
How do you make sure that strategic plans for the new year really stick? Instead of a traditional memo or PowerPoint, a striking and tangible communication tool was chosen: a round Turning Card. A playful but thoughtful direct mail, perfectly tailored to the internal message.
An original start to the new year
The round turning card was used to creatively share the 2025 direction with employees. The design focused on three core values: growth, job happiness and customer satisfaction. Not a dry list of annual goals, but a visual and interactive concept that invites engagement.
From strategy to perception
As the card is opened, its contents unfold layer by layer. This creates a story in motion, taking the reader along:
- the annual targets for 2025
- concrete pillars such as first-time fix, service and process optimisation
- and a clear answer to the question: How are we going to do that?
Illustrations, symbolism and clear keywords create tangible translations of abstract goals.
A card that literally keeps spinning
The round shape and unique folding mechanism create an interactive experience. The card invites you to keep playing with it, making the message stick better. Ideal as an internal communication tool or as the starting point of a change process.
Why this mailing works
- Form and content reinforce each other
- Strategic themes become tangible
- Employees feel addressed
- A creative tool with long-term impact
Strengthen your annual goals too?
Want to share your vision, plans or internal message with employees or relations in a surprising way? Discover the power of the Turning Card!
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