What is the meaning of DM?

The meaning of DM is direct mail. This is a form of marketing in which companies send physical mail to customers or prospects. Instead of an online advertisement or e-mail, someone receives a tangible message at home or in the office. It can be anything! An eye-catching mailing with movement, an original gift voucher or creative packaging. The aim of direct mail is to attract attention and make people take action.

Want to know more about how direct mail works and what you can achieve with it? Then read on below.

Why do companies use direct mail?

Although online marketing has become huge, direct mail remains popular as physical communication gets more attention. A mailing does not immediately disappear from view like an ad on social media.

Companies use direct mail for:

Introducing a new product or service to existing customers
Reactivate dormant customers with a personalised promotion or offer
Follow up an offer or enquiry with an eye-catching physical mailing
Thanking loyal customers with a surprise
Inviting business contacts to a trade fair, event or company opening
Reinforce a (digital) marketing campaign with a creative mailing

A creative mailing makes people curious and quicker to remember which brand the message is coming from.

Why does direct mail work so well?

Despite all digital communication, physical mail remains remarkably effective. People receive many e-mails every day and see online ads, while a creative mailing stands out precisely because it is tangible.

The benefits of direct mail:

Stands out more in digital world
Being opened and viewed more often
Ensures a personal touch
Stays visible longer
Gives room for creative shapes and effects
Reinforces brand perception and memory

A mailing with a special format, movement or surprise makes people curious. As a result, they often take more time to really look at the message.

Looking for creative direct mail?

Want to get more out of your campaign with an eye-catching mailing? With an eye-catching direct mail, you turn a message into a real experience. From interactive cards to unique packaging: a strong DM ensures attention, recognition and impact.