Why gift card packaging determines the success of your campaign

A gift card is a powerful tool to activate customers, strengthen relationships or appreciate employees. Precisely because a gift card represents a valuable message, it also deserves a presentation that underlines this. With eye-catching and professionally designed packaging, a simple gift card turns into a convincing business gift that is seen, opened and appreciated.

Packaging increases the attention value, reinforces the brand experience and creates a stronger giving moment.

Do you want to get the most out of your gift vouchers? Then choose packaging that not only protects, but actively contributes to the success of your promotion.

More information on our packaging can be found on LocoMail's page on original gift card packaging.

Packaging influences recipient behaviour

In many cases, a voucher remains unused simply because the presentation is inadequate. Good packaging makes all the difference.

Why professional packaging works

An eye-catching and thoughtful gift card packaging:

• Gives immediate visual attention value: The voucher stands out in a crowded mailbox or busy retail environment.
• Creates a strong giving moment: The recipient experiences the gift card as a surprise and not as a transaction.
• Increases likelihood of use: An attractively presented voucher is more likely to be redeemed.
• Strengthens brand recognition: With your logo, colours and message, the packaging matches the overall brand experience.
• Ensures distinction: In a market where many gift cards are anonymous and impersonal, you make a difference with unique packaging.

It is important that a gift card is clearly and professionally drafted: always include the value, validity, any conditions and, if relevant, contact details. However, credibility and impact only really increase if the packaging and presentation are also chosen with care.

This packaging ensures results

LocoMail develops professional and eye-catching gift card packaging that reinforces and activates your message. The printed packaging combines creative design with functional design and can be used for a variety of marketing and HR purposes. Below, we highlight three models that excel in effectiveness.

Twin Slider Eurolock

The Twin Slider Eurolock is a gift card packaging with a double-sided sliding mechanism. As soon as the recipient pulls the bottom, the card slides open on two sides. This increases the available surface area for text, visuals or explanations, without compromising on manageability. The integrated Eurolock also makes this packaging easy to hang in shops or displays.

More information on the Twin Slider Eurolock can be found on the LocoMail product page.

Pop-up Cube Gift Card Small

Surprise and brand experience in one

The Pop-up Cube Gift Card Small is compact in size, but big in effect. When opened, a fully printed cube pops out of the packaging. Both the outside of the packaging and the cube can be personalised as desired with, for example, a logo, illustration or QR code. This model is particularly suitable for direct mail, loyalty campaigns or personalised thank-you gifts.

Read more about the Pop-up Cube on LocoMail's website.

Pop-up Slide Card Gift Card Eurolock

Compact, eye-catching and retail-proof

The Pop-up Sliding Card Gift Card Eurolock combines a sliding mechanism with an automatic pop-up element. When opened, a three-dimensional figure appears that can be completely customised. Thanks to the hook at the top, this model is suitable for presentation on shop shelves or product displays.

Check out the specifications of the Pop-up Slide Card Gift Card Eurolock on the LocoMail product page.

Packaging as a marketing tool

The right packaging turns a gift voucher from a standard gift into a thoughtful communication tool. It increases frequency of use, reinforces your brand identity and turns every giving moment into an experience.

At LocoMail, all packaging is developed and produced in-house. That means short lines, customisation, competitive delivery times and control over quality. From design to finishing, everything is tailored to your objective, target group and message.

Want to know more?

Want to turn your gift cards into powerful corporate gifts with measurable impact?

See all options for gift card packaging on the LocoMail website or contact us for personal advice.