How companies are using gift vouchers as a powerful marketing tool

Gift vouchers have long ceased to be just a practical gift for birthdays or holidays. More and more companies are discovering that a gift voucher, packaged in a creative way, can be a powerful marketing tool. Whether it's for customer loyalty, employee satisfaction or an eye-catching campaign, with the right presentation you can turn a gift card into a valuable tool for your brand.

Why do companies choose gift vouchers?

A gift voucher gives flexibility: the recipient can choose something that really suits him or her. For companies, this means they can offer a gift that is always to their liking. In addition, gift vouchers are easy to distribute, both physically and digitally, and perfect for use in campaigns and loyalty programmes.

The difference is in the packaging

A standard gift voucher often feels a bit impersonal. This is precisely why packaging is essential. With an eye-catching and customised presentation, a gift voucher suddenly becomes an experience. Think of a pop-up effect, a sliding card or a letterbox box+, which makes unwrapping a real moment. Companies that use gift vouchers in their marketing know that original gift card packaging can make the difference between an 'ordinary' gift and an impactful brand statement.

Gift vouchers as business gifts

In the business world, gift vouchers are often used as promotional gifts. A beautifully packaged voucher can subtly convey your brand values and show that you care about the recipient. Moreover, it is a gift that is actually used, keeping your brand top-of-mind for even longer.

Loyalty programmes and rewards

Many companies use gift vouchers as part of a loyalty programme. For instance, customers save points that can be redeemed for a voucher. By packaging these gift vouchers in a unique and recognisable style, you strengthen commitment and increase the likelihood that customers will proudly share the voucher with others. In this way, the packaging also acts as free advertising.

Employer branding and rewarding employees

Gift vouchers can also have a great effect internally. Think of a thank you for a successful project, an anniversary or a holiday. By presenting a voucher in eye-catching packaging, you show as an employer that you go the extra mile. This increases appreciation and contributes to a positive company culture.

From marketing tool to brand experience

The power of gift vouchers is not only in the value they represent, but especially in how they are handed over. Creative packaging turns a practical product into a complete brand experience. Whether you choose a cube or an extendable card, each design creates experience and recognition.

Want to see how your brand can stand out? Then discover our original gift card packaging and turn every gift card into a powerful marketing tool.