The DM meaning and what does it mean?

Direct mail, often abbreviated to DM, is a form of physical direct marketing where you reach customers and prospects directly by post. Instead of just communicating online, your message literally drops on the doormat. You do this not only with a letter or card, but also with surprising forms of direct mail that directly excite the recipient. Think of a self-mailer, a card or a package that is received as a small gift. In this way, you create a tangible experience that suits your company and message.

Want to know more about how direct mail works and what you can achieve with it? Then read on below.

What can you achieve with direct mail?

Direct mail is effective because it is personal, tangible and eye-catching. As a result, you can reinforce or accelerate various marketing goals, such as:

- attract new customers
- reactivating existing customers
- Following up leads with a targeted action
- generate additional traffic to your website or landing page
- encourage sign-ups to your social channels
- supporting campaigns with a physical attention

In addition, direct mail is widely used in loyalty campaigns. Think of a birthday surprise, a personal thank-you card after a purchase or a presentation package for a new service. A physical mailing feels valuable to the recipient and creates a greater connection with your brand. That is exactly what DM stands for and why this form of marketing has remained successful for years.

The advantage of direct mail

Physical mail still has a strong position within marketing communications. Recipients experience printed media as more reliable and personal than digital alternatives. In addition, your message is less likely to get lost among e-mails, advertisements and online stimuli.

Key benefits:

- physical mail stands out among all digital communication
- a mailing is kept longer and viewed again more often
- it feels more personal and valuable
- it opens the door to creativity and surprising forms
- higher opening rates than e-mail
- ideal for both acquisition and customer loyalty

People pay more attention to a physical mailing than to a digital message. This is exactly why direct mail is a powerful way to reach, activate and engage customers.

Why direct mail should not be missing from your marketing mix

Direct mail offers opportunities you won't achieve with online marketing alone. It strengthens campaigns, increases engagement and has a proven effect on response and conversion. Whether you want to appeal to new customers or thank existing relations. Direct mail makes the difference because it is physical, personal and eye-catching.

Want to know which direct mail format best suits your purpose or campaign? Feel free to get in touch or check out our creative direct mail solutions such as self-mailers, pop up cards and personalised packaging.