Onboarding new employees: this is how to ensure a strong start
A strong onboarding process determines from the first working day how connected new employees feel to an organisation. Companies that invest in a thoughtful welcome phase create more engagement, less turnover and rapid productivity. Yet onboarding remains an underexposed phase in many organisations while customers, partners and candidates expect everything to be professional and well taken care of.
Business direct mail can add surprising value during this period. It provides a warm welcome, makes processes clearer and immediately shows the company culture. LocoMail supports organisations in developing eye-catching communications for internal programmes and helps make onboarding moments more powerful and personal.
Why is onboarding so important?
Good onboarding is more than handing over a laptop and access to systems. It is the basis for long-term collaboration. The first weeks determine how safe, valued and motivated a new colleague feels. When this phase is set up well, it leads to:
- Faster integration into the team
- Higher satisfaction and engagement
- Fewer errors in the first few months
- A positive and consistent image of the organisation
- Stronger attachment to brand identity
Organisations that invest in this find that new employees are more likely to contribute to results and are less likely to leave early.
Communication as a success factor within onboarding
Clear communication is essential during the initial period. New employees receive a lot of information at once and want to understand what is expected of them. Direct mail is a powerful and distinctive tool here because it is tangible, personal and lasting.
Example of effective deployment:
- A welcome dispatch with information about the organisation, culture and first steps
- A practical introduction guide that gives new colleagues a grip on processes
- A card or small gift showing appreciation during the first week
- A reminder for key evalutation moments
- A calendar of first-quarter milestones
Because these resources are physical, they are kept and revisited more often. This makes direct mail a valuable part of the overall onboarding process.

How LocoMail helps with onboarding communication
LocoMail supports companies in shaping a professional and attractive onboarding process. Our direct mail products attract attention, stay with you longer and can be fully customised to corporate identity and tone of voice. Companies choose us because of:
- Customised design and personalisation
- Short delivery times including free file check
- Large choice of shapes and creative effects to suit internal communication
- The opportunity to infuse your onboarding programme with tangible and eye-catching elements
From onboarding cards to comprehensive welcome packs with gift vouchers or original packages. Each product reinforces the first impression of your organisation.
Onboarding that sticks
A well-designed onboarding process lets new employees experience what an organisation stands for. It increases motivation and ensures that colleagues find their place faster. By adding tangible communication, onboarding becomes more personal, clear and professional.
Want to enhance onboarding moments with direct mail solutions? Discover all direct mailings or take Contact at for tailor-made advice!