Product launch of the Caboose accommodation

We produced this eye-catching piece for Caboose rectangular pop-up cube for the launch of a new type of modular accommodation. The design of the mailing is entirely tailored to the product: the packaging resembles a container, thereby serving as a recognisable reference to the accommodation itself. In this way, the product experience begins the moment the mailing is received.

The front page features various photographs of both the interior and exterior of the property. Combined with the multilingual message “Now available in our collection”, it is immediately clear that Caboose is adding a new property to its collection for an international market.

By making the packaging part of the story, a much stronger product experience is created than with a traditional brochure or leaflet. The mailing catches the eye, arouses curiosity and invites people to find out more.

This case study illustrates perfectly how packaging can be more than just a vehicle for information. By tailoring the design to the product itself, the result is a mailing that reinforces the product launch and makes a much stronger impression on the recipient.