Stand out on your first impression? That's how COOKS introduced itself with a Pop-up Cube!

How do you tell in one go what you do, what you stand for and what you excel in - without having to tell a long story? That was exactly the challenge COOKS stood for. As a strategic agency with a wide range of services, they were looking for a way to convey their proposition in a compact, creative and effective way.

The solution: a Pop-up Cube that jumps out of the envelope and immediately grabs attention. They use every surface of the cube to tell their story clearly, visually and personally.

Why the Pop-up Cube is a perfect fit for COOKS

COOKS presents itself as a bridge builder in commercial strategy and creation. They wanted to make that positioning tangible - which is exactly what this direct mail does. On the cube you will find:

• Clear explanation of their services such as Sales Enablement, Category Management and Connected Innovation - each briefly explained and supported with icons.
• Overview of their experience across 25+ product categories - from AGF to dairy, beverages and snacks.
• Eye-catching, creative branding with the quote "Why fit in? Stand out." as a visual eye-catcher on a graffiti wall - fully in line with their creative identity.

With this interpretation, COOKS shows that direct mail can be more than just a message on paper: it is a total experience.

The strength of this particular interpretation

What makes this version so strong is the balance between content and form. The cube:

• Tells the whole story in one motion - as soon as the cube pops up, it is immediately clear who COOKS is and what they do.
• Prompts conversation - Ideal for taking to appointments or sending after an introduction.
• Sticking around - literally, as many recipients put the cube on their desk.
• Is completely on-fire - From visual style to tone of voice.

Also making an impact with your communication?

The Pop-up Cube is ideal for companies that want more than a standard brochure or flyer. Do you, like COOKS, want to stand out to your target group and show your story?

Discover the possibilities of the Pop-up Cube and get inspired.