The Park Playground activates entrepreneurs with an interactive 3D direct mail

Customer: The Park Playground

Target: Inspire entrepreneurs to convert unused square metres into a profitable VR arena.

Product by LocoMail: Pop-up Card

Target audience: Property owners, leisure venues, entrepreneurs with vacant or underused spaces.

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Draft of the mailing

A direct mail that literally makes The Park's core story visible: bringing dead space back to life. The physical 3D construction

in the mailing allows recipients to directly experience how an empty room can transform into a VR arena.

The brochure combines storytelling, experience and clear financial benefits in one compact, tangible expression. The fold-out cube, showing different sizes of VR arenas, makes the abstract idea of "use of space" concrete and visual. Exactly the power of physical direct mail: ideas suddenly become tangible.

Design and content

Sleek, modern style matching the high-tech look of The Park.
Strong title message: "Give unused meters renewed value thanks to VR".
Interactive pop-up element: shows arena sizes such as 2×2, 4×4 and 10×10 metres.
Clear explanation of the concept: from installation to yield.
Promise at a glance: partners achieve on average more than $4000 per m2 per year.
Clear step-by-step structure: analysis, installation, training, growth.
USPs powerfully summarised: no franchise, exclusive VR content, scalable concept.
Call-to-action: Personal contact details and reference to demo and advice.

Tone of voice

Professional, visionary and enthusiastic. Focused on entrepreneurs seeking opportunities and reinforced by concrete figures and a clear promise of the future.

Result

Extremely high attention value thanks to 3D construction that automatically makes receivers active.
Strong brand recognition through consistent colours, shapes and storytelling.
Better explanation of a complex concept thanks to tangible visualisation.
Positive response to demo requests, partly due to the personalised call-to-action and compelling ROI communication.
Higher conversion because the mailing literally shows what VR space can deliver.

Core message

With this mailing, The Park Playground proves that innovative technology and physical direct mail go together perfectly. By making the concept of a VR arena tangible, the value of unused space is not only told but also felt.

Conclusion

This case shows how a thoughtful direct mail can do more than inform: it transforms an idea into an experience. The interactive 3D construction gives entrepreneurs instant insight into the potential of their location, while the brochure convincingly substantiates the business benefits.

At LocoMail, we believe that any innovative concept only comes to life when you can hold it in your hands. Whether it's a product launch, investment proposal or B2B campaign: creative direct mail literally brings your message to life.