The most popular times to give gift cards (and how to make them stand out)

Gift cards are a valued business gift: flexible, practical and suitable for almost any occasion. Yet the real power lies not only in the value of the card, but in the how you present it. Thoughtful packaging enhances the experience, strengthens your brand and creates a lasting impression with the recipient. In this blog, you will read about the moments when companies most often use gift cards - and how a professional presentation makes all the difference.

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• End-of-year and Christmas gifts

During the holidays, organisations want to show their appreciation towards employees and associates. A gift card is a popular choice for this purpose: personal enough to be meaningful, but neutral enough to appeal to everyone. With luxury packaging with a Christmas or winter theme, you can turn a standard gift card into a fully-fledged gift. Think of a slider card with company logo or a personalised card with Christmas wishes.

Tip: combine the gift card with a short message on behalf of the company - that way it becomes a tangible expression of appreciation.

• Anniversaries and work anniversaries

On an anniversary or work anniversary, a gift card is a thoughtful and presentable gift. It shows that the employee's efforts are appreciated, while the recipient chooses what to do with it. A gift card in the house style, possibly with a personal text or photo, makes the gift even more special. This way, the gift radiates professionalism and commitment.

• Farewell or retirement

A farewell or retirement moment calls for a gesture with meaning. A gift card offers freedom to the recipient, but the gift card packaging gives emotional value to the moment. Choose a bouncing cube, for example, for a real surprise.

• Corporate events or loyalty campaigns

Gift cards are increasingly used as rewards in internal programmes or customer-focused campaigns. Think of sales competitions, surveys or loyalty campaigns. Eye-catching, personalised gift card packaging makes the promotion look professional and reinforces the brand experience. By incorporating the company logo, campaign message or slogan into the design, your brand literally stays in the hands of the recipient.

• Welcome and relationship marketing

A gift card is also an effective tool in relationship marketing. For example, as a welcome gift for new customers or as a thank you after a successful collaboration. In stylish packaging - such as a custom box or sliding card with window - your message will come across professionally and thoughtfully. After all, the presentation is your organisation's business card.

Make your gift card stand out with the right presentation

A gift card is only truly valuable if the presentation is right. The packaging determines the first impression - and that impression radiates directly to your organisation. With thoughtful, custom-made gift card packaging, you show that attention and appreciation are part of your corporate DNA.

Professional packaging:

• Strengthens your brand experience
• Increases valuation
• Makes all the difference in perception
• Shows attention and style
• Sticking around

Whether for Christmas, an anniversary or a farewell, a gift card is more than just a practical gift. It is an opportunity to show appreciation and raise awareness of your brand in a positive way. With the right packaging, you can turn a simple gift into a powerful communication tool.

At LocoMail, we design gift vouchers that not only match your moment, but also your brand identity. This way, your gift card will not remain just another gift - but a lasting memory of your organisation.