17May

Marketing tip number 1: Attract attention!

Attracting attention is the most important thing if you want to bind customers to you. You can email, but that will disappear in the spam. You can make an advertisement on TV, but people skip over it. What does work is effective direct mailing, where you send a striking item of mail to your customers. This...

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10May

Why Pinterest and other SEO social media

Pinterest is a digital bulletin board where you 'pin' your interests. You can compare it to a mood board. But why would you as a company stand in between? As a company, you can easily share images of your products with the world. For example, do you have eye-catching, unique or best-selling products? Put them...

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10May

Digital marketing is overrated, paper underestimated

Direct mailing appears to be more popular than e-mail marketing, according to research into direct marketing by the British research agency Fast.Map. The survey surveyed 1,140 UK consumers and 353 marketers. The survey also showed that consumers prefer to receive offers by post (33%) rather than via social media or SMS (only...

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10May

Direct Mail Locomix releases new videos

Direct mailing company Locomix posted many new videos on its youtube channel last month. “Because we have separate products, we want to visually explain to people what the products look like,” says owner Martijn Feenstra. Direct Mail is sending targeted, eye-catching mail to (potential) customers, relations or employees. Because...

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26Apr

Direct mail addition to CRM and Direct Marketing

Direct mailing is the targeted sending of personalized mail to customers, relations or employees. This can be a perfect addition to your CRM strategy or Direct Marketing. CRM Customer relationship management or CRM (also 'customer relationship management', sometimes 'relationship marketing' or 'sales management system') focuses on the customer. CRM is about strengthening relationships, teaching your customers...

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19Apr

What is direct mailing by post?

Direct mailing by post is sending a message to a specific address. So no unaddressed advertising material, but a specific invitation for customers, relations or employees of a company. Direct mail by mail is the oldest of the three and the most highly regarded. Direct mailing is also called direct marketing, direct mail...

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