National Popcorn Day: why 19 January is the perfect day for a popcorn mailing

Retrieved from 19 January is all about one of the world's most beloved snacks: popcorn. National Popcorn Day originated in the United States and grew into an informal but popular theme day centred on popcorn. Meanwhile, it has also become a fun occasion outside America to deploy this classic, not only at home or in the cinema, but also specifically within marketing and communications.

Popcorn symbolises relaxation, surprise and experience. And exactly that makes this day interesting for brands that want to stand out with a tangible message.

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A snack with a long history

Although National Popcorn Day itself is relatively modern, popcorn goes back thousands of years. Archaeological finds show that popped corn has been around for more than 5,000 years ago was eaten. Indigenous cultures in Central and South America used popcorn not only as food, but also in rituals and ceremonies.

Later, popcorn became wildly popular with the rise of cinemas. The smell, the sound and the moment of sharing made it a fixture in the moviegoing experience. National Popcorn Day fits perfectly with this: it is not an official holiday, but rather a playful inhaker that invites creativity.

Why popcorn works so well in communication

Popcorn immediately evokes a feeling. It is approachable, recognisable and positively charged. That makes it a strong carrier for a message:

It activates multiple senses simultaneously
It is associated with relaxation and fun
It invites you to open, share or experience something

For brands, this is golden. Especially at a time when inboxes are filling up and online ads are crowding each other, a physical inhaker around National Popcorn Day ensures real attention.

National Popcorn Day as a marketing moment

19 January falls in the middle of a quiet marketing period. That makes it a smart time to be visible. No busy holidays, no excessive campaigns, but still an original occasion to surprise customers or relations.

Think about:

An original invitation to a promotion or event
A playful follow-up after the new year
A thoughtful moment to stay top of mind

Within the context, popcorn mailings fit perfectly.

Two ways to use popcorn in direct mail

At LocoMail, there are two popcorn concepts that tie in well with National Popcorn Day, each with its own character and commitment.

The popcorn box mailing is designed for experience-centred campaigns. The eye-catching popcorn bin immediately evokes a festive feeling and offers room for storytelling, branding and activation. Ideal if you really want to surprise!

The popcorn card is more compact and therefore very suitable for larger runs or targeted campaigns. A clever way to link a message to a recognisable theme, without compromising on impact.

More than a fun gimmick

National Popcorn Day is not an isolated joke, but an opportunity to be visible in a sympathetic way. By combining a recognisable theme with a tangible mailing, your message will stick, literally and figuratively.

Popcorn is familiar, cheerful and inviting. Exactly what you want to radiate at the beginning of the year!