Marketing for estate agents that really stands out!

Realtor marketing is all about being visible at the right time. At the time of a move, key transfer or new property, the recipient is extra involved. With smart direct mail and tangible marketing tools, LocoMail helps estate agents make the most of that moment. Not with fleeting online advertisements, but with physical mailings that stay, are used and remembered.

Brokerage marketing requires trust, recognition and repetition. A well-designed mailing provides a personal contact moment outside the digital noise. Think of a welcome mailing for new residents, a removal notice for the neighbourhood or a retention mailing that remains visible in the house for months. This is how you strengthen your brand and stay top of mind, even after the key has been handed over.

These products are often used within marketing brokerage campaigns and can be fully customised with your own logo, colours and message.

Pop-up House

It Pop-up House is an eye-catching direct mail especially for estate agents who want to be remembered! A playful, bouncy card in the shape of a cottage, where both the walls and the roof can be fully customised to your requirements. It is a mailing that ensures high attention value.

Available in three different formats: the little house, the big house and the chalet. This way, the format always matches the message, the moment and the desired impact within an estate agency campaign.

Turning Card

Ideal as a relocation card for estate agents: the Turning Card shows a new phase step by step. At each fold, a part of the story unfolds, from announcement of the move to a warm introduction to the neighbourhood. The interactive nature means the map stays in your hands longer and your message gets extra attention exactly when people are open to new information. Want to see more? Then visit our page with all direct mailings and/or request a sample for inspiration!

Marketing for estate agents: how to make sure you stay visible at the right time?

Marketing for estate agents is all about being present at the right time. Not just when a property comes online, but right around the stages when people are emotionally and practically involved. Think about when a house goes on sale, when viewings take place or when the key is handed over. During these periods, attention is high and people are open to communication.

Effective estate agent marketing is therefore not an isolated action, but a well thought-out strategy. The goal is not just to sell a property, but to build trust, remain recognisable in the neighbourhood and be top of mind when someone wants to move again or recommends an estate agent.

Why is visibility in the region so important?

Most estate agents work strongly locally or regionally. Your success is partly determined by how well known and trusted your name is within a specific neighbourhood. People often choose an estate agent they have seen before or with whom neighbours have had positive experiences.

Visibility means more than just a sign in the garden. It is about repetition in communication, recognisable branding and building a professional image. When residents come across your name several times in a positive context, trust automatically grows.

How do you differentiate yourself from other brokers?

Many estate agents invest mainly in online ads and housing platforms. This makes sense, but it also creates competition in the same places. Those who want to stand out look beyond digital channels. A smart marketing strategy combines online visibility with tangible communication. Physical mailings or creative marketing tools provide an extra contact moment outside the digital stream. They are viewed longer, left behind and sometimes even passed on within the household. As a result, your message gets more attention than a fleeting online banner.

When is the right time to deploy marketing?

Timing is essential within marketing for estate agents. There are several moments when communication has extra impact:

• When announcing a new home in the area
• During an active sales campaign
• Around a successful sale
• At a key exchange
• When new residents settle in

At these stages, people are more receptive to information. They are thinking about their own housing situation or talking to neighbours about the housing market. By being visible precisely then, you increase the chances of your name being remembered.

What does consistent broker marketing deliver?

Consistency creates recognition. When your logo, colours and message keep recurring in your communications, a strong brand image is created. This is important in an industry where trust plays a major role. Long-term visibility leads to:

• Greater brand awareness in your working area
• Greater likelihood of recommendations
• More requests for valuations
• A more professional appearance
• Better positioning against competitors

Brokers who invest structurally in marketing build a steady stream of new assignments. They are less dependent on casual leads and more visible as a regular player in the region.

How do you make your marketing personal, without being intrusive?

Personal communication does not mean you have to appear commercial. On the contrary. It is precisely by offering value, for instance with a welcome message, practical information or a thoughtful gesture, that you strengthen the relationship. A moving process is an emotional period. People say goodbye to an old home and start something new. When your communication reflects this in a respectful way, your brand is linked to a positive experience.