Direct Mail that works by industry - effective solutions for every sector

Every industry communicates differently. What works for a real estate agent does not automatically work for a healthcare institution or a retailer. Yet we see that a lot of direct mail is still used generically. A shame, because the power of direct mail lies precisely in relevance, timing and recognition.

At LocoMail, we believe that direct mail is really effective if it matches the industry, target group and context. That is why we have translated our products and applications into concrete solutions per sector. So you can see at a glance which products best suit your sector and how to use them effectively.

Supermarket Marketing

For supermarkets, marketing is about activating customers at the right time, for example around seasonal promotions, opening weeks or loyalty campaigns. With tangible marketing, you reach households directly at home, increase shop visits and make customers come back to your local shop more often.

Broker Marketing

For estate agents, it is important to be visible when a house is sold, bought or handed over. With targeted mailings to the neighbourhood or a striking welcome moment for new residents, you immediately increase your recognisability and stimulate new requests.

Frequently asked questions about marketing by industry

Each industry requires its own approach, which often raises questions. Below, we answer the most frequently asked questions about marketing by industry and how to use it effectively.

Why is marketing by industry important?

Each industry has its own target audience, dynamics and decision moment. What works in retail does not automatically work in real estate or healthcare. By tailoring your marketing to the specifics of an industry, you increase the relevance of your message. Relevance creates recognition and recognition leads to action.

What is the difference between general marketing and industry-focused marketing?

General marketing targets a broad audience with a general message. Sector-specific marketing takes into account the context of an industry: seasonal influences, regulations, customer behaviour and typical contact moments. As a result, communication feels more targeted and personalised, which increases response rates.

What industries is targeted direct mail suitable for?

Almost any industry can benefit from targeted direct mail. Think of supermarkets that want to boost shop visits, estate agents that want to be visible at a key exchange, healthcare institutions that want to build trust or business service providers that want to acquire new customers. The power lies in adapting form, timing and content to the sector.

How do you decide which marketing approach suits your industry?

Start by analysing your target audience and their decision moments. When are they open to communication? What message matches their needs? Then choose a marketing tool that fits the industry and the target. In some industries, an eye-catching, creative mailing works well, while in others an informative approach is more appropriate.

Is industry-focused marketing more expensive than general marketing?

Not necessarily. Targeted marketing avoids wasting budget because your communication better matches your target audience. By segmenting smarter and communicating more relevantly, you often get more return from the same marketing budget.

How do you combine online and offline marketing by industry?

Online and offline reinforce each other. For instance, a physical mailing can refer to a landing page, while online campaigns ensure repetition and extra visibility. By using both channels strategically within your industry, you create multiple contact moments that reinforce each other.

What does marketing by industry specifically deliver?

Higher recognition, more trust and better response. Because you respond to the specific situation of an industry, your communication feels more relevant and convincing. This translates into more enquiries, more shopping visits or more engagement, depending on your industry and objective.