Direct Mail in 2025: Research confirms staying power. Here's how to capitalise on it!
The latest Data-Driven Marketing Research (DDMO) 2025 conducted by industry association DDMA, shows that Direct mail remains a fixture within the marketing mix. Where digital channels are becoming increasingly crowded and less distinctive, mail is once again gaining ground, especially among data-driven organisations.
Direct Mail: more than a classic channel
The survey shows that 48% of organisations deploy Direct Mail - and among data-driven companies as many as 80%. This is no coincidence. Mail stands out, feels personal and can be excellently combined with digital follow-up.
At LocoMail, we notice the same thing: campaigns with a physical, personalised message not only attract attention, but create a higher response rate and a strong brand experience. From direct mailings to distinctive gift vouchers - we make sure your mailing stands out, literally and figuratively.
Personalisation as a success factor
According to the survey, 91% of DM users personalise their expressions, with 31% even personalising at the 1-to-1 level. This fits perfectly with what we do at LocoMail. Each mailing can be fully customised by name, message and design, from concept to packaging. This way, your recipient will really feel addressed, which significantly increases the chances of conversion.
Measuring to improve
A striking conclusion from the survey: less than half of the organisations structurally measure the effectiveness of their campaigns. We help clients to do this, for instance by adding unique QR codes, personalised URLs and response forms to the mailing. This way, the impact becomes measurable and the next campaign can be targeted even better.
Challenges? We offer the solution
The three biggest challenges within data-driven marketing according to the survey:
- Attracting attention
- Relevant communication to the right target group
- Finding the right expertise
At LocoMail, we solve these bottlenecks in one process: we design, personalise, produce and send your direct mail. Without you having to hire additional specialists yourself.
Direct Mail as a strategic anchor
Direct Mail is not a replacement for digital channels, but rather a reinforcement. A physical mailing can serve as an eye-catching first introduction, after which e-mails, social media or retargeting build on the message.
Do you also want to benefit from the proven power of direct mail? Find out how we make your message personal, relevant and effective.
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