Sending direct mail: this is how to make maximum impact with your mailing campaign

At a time when inboxes are getting crowded and digital ads are crowding out, physical mail stands out again. Sending direct mail is the way to reach customers or relations personally - tangible, creative and effective. Where traditional mail is often discarded, a eye-catching mail viewed and that is precisely where LocoMail's strength lies!

What exactly does sending direct mail mean?

Direct mail is addressed mail addressed to a single person or company, often with a commercial or activating message. Think of an invitation, product launch or loyalty campaign.

At LocoMail, we go one step further. We combine marketing with creativity: from a standard card to a more complete experience that stands out. Our direct mailings are original, fully customisable and ready to send - including print, handling and postal delivery.

The benefits of direct mail

Physical mailings make more impact than digital communications. Recipients pay more attention to it and the recall value is higher. Key benefits at a glance:

Personal: the message feels exclusive and aimed directly at the recipient.
Creative: form, material and movement set you apart from standard mail.
Measurable: With QR codes, personalised URLs or discount codes, you measure response rates directly.
Versatile: suitable for recruitment campaigns, invitations, product launches or loyalty campaigns.

This way, you turn every shipping moment into a real brand experience.

How do you ensure a successful direct mail campaign?

A good direct mail starts with a clear objective. What do you want to achieve? Then you choose the right format and design. A striking idea combined with a strong message ensures results. At LocoMail, we supervise the entire process - from concept to sending. Thanks to our experience with marketing campaigns, we know exactly what works: surprising forms, creative interaction and a professional finish.

Examples of eye-catching direct mailings

Creative formats make your message literally stick. Popular examples:

Pop-up Cube: pops up when the envelope is opened - ideal for product launches or brand activations.
Twin Slider: slides open to reveal two messages at once.
Lenticular Card: a moving image that holds attention.
Gift card: Combines direct mail with gift wrapping. See more on Original Gift Card Packaging.

Would you prefer compact packaging that you can have printed completely in your own style? Then discover the possibilities of Boxes Printing - a stylish way to give your mailing that extra something.

Conclusion: direct mail remains relevant

Sending direct mail is not old-fashioned, but rather effective. In a world full of digital stimuli, a physical, personal message is a breath of fresh air. Combining creativity with strategy makes a lasting impression - and that is exactly what LocoMail excels at. Discover our unique direct mailings and make every mailing an experience.