Activate employees to share their opinions with an interactive ChangeCard!

Organisations increasingly want to understand how employees experience their work. Work happiness, engagement and workload play an important role in an organisation's success. Frank's platform helps companies continuously collect these insights via short, anonymous questionnaires. To activate employees to share their opinions in an accessible and eye-catching way, we developed an interactive ChangeCard.

A card that arouses curiosity

In internal communications, it is often a challenge to get employees to actually take action. An e-mail or internal announcement is quickly skipped. This is why a physical card was chosen that immediately stands out and invites employees to discover what is happening. The ChangeCard has a window in the front with a unique change image effect. With the text "Let your opinion be heard!", the recipient is directly addressed. Pulling the slider changes the content of the window and reveals the next step. This movement makes the card interactive and gets the recipient actively involved in the message.

From physical map to digital feedback

When the slider is pulled, a clear explanation appears. The window explains step by step how employees can share their opinions:

• Scan the QR code
• Fill in the questionnaire

It also emphasises that it only takes a few minutes and is completely anonymous. This makes the barrier to participation as low as possible. The QR code leads directly to Frank's questionnaire, seamlessly transitioning the physical mailing into a digital environment.

Interactive direct mail that activates

The strength of this ChangeCard lies in the combination of interaction, curiosity and a clear call-to-action. The sliding mechanism automatically encourages the recipient to open the card and explore further. This not only makes the message visible, but also causes employees to actually perform an action. This makes them more likely to scan the QR code and share their opinion.

This creates an effective bridge between physical communication and digital feedback, involving employees in a simple and accessible way to improve their working environment. Discover what LocoMail can do for your company? Check out all our marketing solutions or take Contact with us!