Sustainability explained in a 3D Pop-up Map

For Gezond Verduurzamen, we produced a 3D Pop-up Map that takes residents through the process of making their homes more sustainable in a concrete and visually strong way. The map was used as a direct mailing to convey complex information in a clear and activating way.

On opening the card, a 3D pop-up house immediately pops up in the centre. This element not only creates attention, but also makes it immediately clear what the message is about.

The inside is structured as a practical roadmap. The information is divided into clear blocks, with each step focusing on a concrete action. Think about insulating roof and walls, improving ventilation and reducing energy consumption. By briefly explaining the benefits of each part and what you can do, the recipient gets an immediate grip.

Reading behaviour has also been taken into account. The card contains short texts, clear headings and a logical sequence of steps. This allows the recipient to see at a glance where to start and what follow-up steps are possible.

What makes this mailing effective is that form and content reinforce each other. The pop-up element attracts attention and gets the card opened, while the structured content ensures that the message is actually understood and remembered. Thus, sustainability becomes not just an abstract concept, but something that feels immediately applicable to the recipient.

Also looking for a mailing that stands out and inspires action? We will gladly work with you to come up with a concept that fits your message and target group!