Natec: energetic appreciation mailing for installers

For Natec Soler Distribution, LocoMail developed a creative direct mail for installers within their network. As a distributor, Natec supplies products from various brands to installers who work on solar energy projects on a daily basis. With this mailing, Natec wanted to thank these professionals for their efforts in a fast-growing sector.

In this case, we show how a striking Pop-up Card and a tangible gift are used together to thank and activate installers.

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LocoMail produced an interactive pop-up card featuring a Natec superhero. As soon as the card is opened, the illustration pops up, creating an immediate eye-catching effect. The superhero with cape and coffee mug depicts the theme of the campaign: energy, cooperation and perseverance. In the text on the card, Natec addresses the recipient personally and thanks installers and partners for their efforts in the fast-growing solar market. As part of the campaign, installers also received a limited edition Natec coffee mug, as a tangible gift and symbol of the energy required to realise projects every day. Via the QR code on the card, recipients are then redirected to an online page where they can discover more about the brands involved and the campaign.

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Also a direct mail that really stands out?

This case shows how a creative pop-up card can be used to surprise, show appreciation and activate recipients. Combining form, story and a tangible element creates a mailing that is not only viewed, but also remembered. Wondering how your message can come to life? Feel free to Contact with us or view all our marketing solutions!