Successful mailing: Melano Jewelry chooses LocoMail's Twisty Pop-up Card
Customer: Melano Jewelry
Objective: Inspire new retailers to take up the Melano range and discover the unique interchangeable jewellery concept.
Product by LocoMail: Mega variant of the Twisty Pop-up Card (direct mail with 3D element and interactive fold)
Target audience: Jewellery shops and jewellers (B2B) in the Netherlands and Belgium
Concept: A stylish, tactile mailing in which the playful nature of the Twist & Shine-concept is literally tangible. The card opens surprisingly and introduces recipients to the interchangeable system of Melano jewellery in a visual and interactive way.
Design and content:
- Soft pastel shades in Melano style with gold accents
- Clear explanation of the Mix & Match concept (3 steps)
- Physical experience through the fold-out section
- Prominent call-to-action via QR code to more information
- Statistics and USPs visually displayed (average order value, delivery time and official points of sale)
Tone of voice: Warm, inspiring and confident - focused on collaboration and success in sales.
Results:
- High attention value due to the surprising pop-up effect
- Clear brand recognition and storytelling
- Positive response from shops that registered via the QR code
Key message:
Melano shows with this mailing that experience and product communication can go perfectly well together - especially when the message literally comes to life in the form of a creative direct mailing.
Conclusion:
This case shows how a well-thought-out direct mail can be more than a map: it is an experience. The Twisty Pop-up Card combines creativity, brand experience and tangible interaction - exactly what a brand like Melano needed to get noticed by retailers.
At LocoMail, we believe that every brand deserves its own story in a form that sticks. Whether it's a product launch, brand activation or B2B campaign: with a physical mailing, you literally put impact into your message.
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