See all blogs on Direct Marketing mailings

31MayMay 31, 2013

Direct mail advertising reach higher than with other media

The average percentage that views or reads direct mail is 55%, according to a study on direct mail by MetrixLab commissioned by PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email. The figures also show that if you want to focus on a specific...

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31MayMay 31, 2013

Direct mailing with a message in a bottle

Making direct mailing that stands out is not that easy. Consumers have now seen just about everything. Nevertheless, occasionally products appear on the market that are remarkable, such as LocoMail's message in a bottle. Sending a message in a bottle The message in a bottle consists of a plastic transparent bottle with a rolled-up message at the...

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Case Direct Mailing Out of the Box Pop Up House

24MayMay 24, 2013

Ideal moving card company

The Ideal moving card for companies is the Pop Up Card from LocoMail. As the card opens, a picture pops up. The ideal place to show an image of the new building. Find your ideal moving card company at LocoMail! Moving cards Most moving cards are boring and consist of a...

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17MayMay 17, 2013

Marketing tip number 1: Attract attention!

Attracting attention is the most important thing if you want to bind customers to you. You can email, but that will disappear in the spam. You can make an advertisement on TV, but people skip over it. What does work is effective direct mailing, where you send a striking item of mail to your customers. This...

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17MayMay 17, 2013

What is effective direct mail?

Effective direct mail is mail that you know the recipient will open, read and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% registers. Direct mail can also be part of a campaign. Direct mail is then an indispensable addition to media efforts...

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10MayMay 10, 2013

Digital marketing is overrated, paper underestimated

Direct mailing appears to be more popular than e-mail marketing, according to research into direct marketing by the British research agency Fast.Map. The survey surveyed 1,140 UK consumers and 353 marketers. The survey also showed that consumers prefer to receive offers by post (33%) rather than via social media or SMS (only...

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