This changing picture direct mail product is great for change related subjects. After opening the card, the receivers sees one image in the rectangular cut out window, but this section can be changed by pulling the tab on the right side of the mailing item. By pulling the thumb tab the image displayed in the cut out window changes to another image. By interacting with this full colour printed direct mailing, also known as magic card, the receiver will make your communication unforgettable and as a result of that more effective. You can fill out a sample request to experience the surprising effect of this changing picture mailing yourself.