On October 3, 2017, Arval, known as a car leasing company, held an event about the future of mobility. Arval was founded in 1989 and specializes in car leasing with a complete package of services. Promoting the mobility of its customers is Arval's goal. The customer event called 'What's next in mobility?' took place in the green Jardin d'Hiverre in Baarn. A central issue during this event was: “How do you influence motorists to drive more sustainably or more safely?”. Professor and brain researcher Victor Lamme indicates that you should not tell people that safety is important, this is counterproductive.

Surprise effect

As an invitation, a direct mail was used in the form of an e-mail large Pop up Cube of 10×10 cm. This Out of the Box jumps out of the envelope, so to speak, and is guaranteed to surprise the recipient. Due to the surprise effect, the recipient is immediately intrigued to read the message on the direct mailing. The direct mail definitely stands out from the rest of the mail. The Pop-up Mailing With its 10 by 10 centimeters, it is suitable for all marketing and communication messages.

Direct mail example

The Out of the Box is a nice direct mailing example, but LocoMail offers even more direct mailings. Think of the Extension Card, the ChangeCard or the Bottle Mail! That is just the beginning of the range that LocoMail has to offer in terms of email direct mail. A DM can generate a lot of curiosity in the recipient, which is perfect if you want your message to stand out and also come across clearly to the right person. Are you also looking for a way to make your message stand out? Consider using a direct mailing!