A sliding card, also called ChangeCard, is a suitable form of direct mailing to show the difference between an old and a new situation. Consider, for example, changing a logo or proceeding to a merger. When opening the map, the first situation is shown first. The moment the receiver pulls the tab, another image with the new situation will appear. The advantage of this self-mailer is that you can easily convey your message by means of images. In this case you can read how Population Survey Netherlands has approached this.
The sliding map of the Netherlands Population Survey
In the case of the Netherlands Population Survey, the difference between an old and a new situation is about a merger. Through the slide card this merger was announced. For example, the first image shows six organizations that transform into one organization in the next image. Above the image is the text ''Six organizations join forces'' that reinforces the message. Because the slide card was sent to all affiliated GP practices, it was important that the message came across well and clearly. This self-mailer certainly succeeded!
Slide card capabilities
The slide card is available in several types and sizes. You can choose from a horizontal or vertical card and choose the desired format. In addition, you determine the design of the card, the interchangeable image and the cover. If you need help with this, our graphic designers are ready to help. For the extra personal touch, it is also possible to have the name of the recipient printed on the card.
Want to use a sliding card to communicate your own message? Then request one for free sample box or quotation of this unique mailing. If you have any questions or comments, you can contact us at firstname.lastname@example.org or 030 – 26 18 086. We are happy to get to work for you!