Case Direct Mailing Hexagon Hamburger Out of the Box Mexicano

Exploding with taste! Bicky launches a new super snack on the market and announces it in a big way. By means of the Hexagon Burger in the form of the new Bicky Mexicano: an explosively delicious burger that every deep-fry lover craves.

Hexagon Hamburger

This direct mail has been sent to various wholesalers, i.e. wholesale companies that purchase goods in large batches and resell them as intermediaries to retailers or other professional bulk consumers, with the following message:

“New and irresistible: Bicky Mexicano is the burger that provides a real taste explosion in every deep fryer. We present it at the spring fairs, but you get an exclusive extra. Because you contribute to the success of Bicky, we would like to pamper you with a visit from the Bicky Mexicano Truck. Our food truck will visit you and spoil you, your staff and your customers with these explosively tasty burgers. Delicious!"

In addition to announcing a new snack on the market and presenting it at the spring fairs, they have also come up with a giveaway. The Hexagon Burger comes in a square envelope in Bicky's house style and when it is opened by the recipient, the Hexagon Burger pops out. In addition to the hamburger, there is also an insert card and registration form in the envelope. When the recipients leave the form at the GoodLife Foods exhibition stand, they have a chance to win the grand prize.

The Hexagon Hamburger is made of 350 grams sulphate cardboard and is sent by Belgian post. An original finished hexagon and envelope is the result. This direct mailing is literally and figuratively exploding with taste!

If you have an idea for a special one Hexagon card, please feel free to contact us. We are happy to think along with you for a concept that nobody has yet.