Over the past year, Bostik has been busy introducing a new visual identity and re-establishing the brand. To inform customers about Bostik's new packaging, they have chosen to use a direct mail that is in line with the concept of a change: the Slat card. The two different fields and the sliding effect of this direct mail let the recipient see at a glance what the old product looked like, and what the new packaging looks like.
Visualize change with the ChangeCard
The ChangeCard, is a direct mail that fits very well in visualizing a change. Whether this is a change of packaging, as in the case of Bostik, a change of location, or a change in the company name; as direct mail, the ChangeCard offers the opportunity to clearly visualize this. The original situation can be displayed on the first window, where, after pulling the tab, the new situation appears.
The slats that slide open slowly by pulling the tab can, just like the rest of this direct mail, be printed in full colour. The cover of the card can also be printed in full color in your own design on both the front and the back. Your direct mail in your own house style, with your message!
Want to know more about the possibilities?
Would you like to know more about how you can use our ChangeCard? Or are you curious about our other conspicuous self-mailers? Contact one of our employees quickly and let us advise you about our striking direct mailings.